Last Week’s Top Mobile Marketing Reads: 26 October – 1 November 2020

Welcome back to “Last Week’s Top Mobile Marketing Reads series that recap the most read industry news on gaming, business of apps, and mobile advertising. 

Last week, major global companies revealed their earning releases for the third quarter of 2020. Spotify reported an increase of 27% year-over-year to 144 million, while Mark Zuckerberg said WhatsApp is now delivering roughly 100 billion messages every day. 

On gaming side, Genshin Impact, MiHoYo’s “Breath of the Wild” inspired title, hit $245 million in player spending during its first month, making it one of the biggest mobile game launches ever. 

When it comes to major product updates, Tinder launched face-to-face video calling feature globally while Twitter started showing two large prompts about election misinformation.

Facebook Gaming Launches Cloud-Streamed Games On Android And Web

Facebook has released an article on its official blog and announced the launch of several cloud-streamed games in its Facebook Gaming app and on the web including Asphalt 9: Legends, Mobile Legends: Adventure and more which users will be able to play instantly without having to download them. 

VSPN secures $100 million in a Series B funding round led by Tencent

E-sports, one of the fastest growing fields of our day, appears with new news worldwide. VSPN (Versus Programming Network), a China-based esports total solutions provider, announced that it has raised ‘close to’ $100 million in a Series B funding round. The funding round was led by Tencent, one of China’s tech giants. 

PlayStation Launches Its Updated Mobile App With Enhanced Features

PlayStation’s updated mobile app has been launched worldwide with new and enhanced features to improve the user experience with PlayStation 4 and PlayStation 5. 

”Today we’re introducing new ways to amplify your connections with friends and the games you love to play even when you’re away from your console.” said Hideaki Nishino, Senior Vice President, Platform Planning & Management at PlayStation.”We’re pleased to unveil the updated PlayStation App, reimagined to enhance your gaming experiences on both PS4 and PS5.”

DoubleVerify raises $350 million, led by Tiger Global Management

DoubleVerify, the software platform for digital media measurement, data, and analytics, announced today it has closed a funding round of $350 million, led by Tiger Global Management.

Pinterest launches a new widget for Pinners looking for iOS 14 home screen design ideas

Today, Pinterest has launched a new widget for iOS 14 “to make it possible for Pinner to feature a board of their own or one they follow, and see daily inspiration right from their iPhone home screen.” 

Written by Maya Robertson

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