Mark Zuckerberg said at the Q3 2020 earnings call that WhatsApp is now delivering roughly 100 billion messages every day.
As of September 2020, the popular messaging app was available over 180 countries and 60 different languages. Time spent on WhatsApp among the US adults is expected to increase by 4 minutes, to 24 minutes, according to eMarketer.
Facebook Inc. has just announced that new features are on the way for users to buy products directly within a chat and to integrate Whatsapp business features with Facebook Shops to let small businesses establish a commercial presence across Facebook, Instagram and WhatsApp at the same time.
Sheryl Sandberg, COO of Facebook, said there are more than 40 million people viewing a Business Catalog every month on WhatsApp. In order to make it easier for people to discover a catalog and find something they’d like to buy, she announced that, soon people will be able to click a WhatsApp icon on a Facebook Shop to chat directly with the business.