Last Week’s Top Mobile Marketing Reads: 5 – 11 October 2020

During the last week, we shared important news and updates from both game and non-game apps with you. 

In addition, major features came from the big app publishers. Instagram announced the global expansion of shopping on IGTV to let creators and influencers monetize their user base in a brand-new way. The popular music streaming app Spotify rolled out its new feature allowing users to find songs by typing in lyrics, on Google Play and the App Store. Finally, Google announced its new Stories feature for its search app for Android and iOS. Google also announced its new security-related features including cross-app account security alerts will automatically display messages within Google apps you’re using and inform you when a serious security issue is detected.

Below, we have compiled for you the most read industry news of the past week on MMR, as we do every week.

U.S. antitrust committee finds Apple, Google, Amazon, and Facebook guilty of “using monopoly power”

The antitrust subcommittee of the Judiciary Committee has completed its investigation into competition in digital markets to examine the abuses of market power by Apple, Google, Amazon, and Facebook. In a 449-page report, the committee shared findings and recommendations. 

“To put it simply, companies that once were scrappy, underdog startups that challenged the status quo have become the kinds of monopolies we last saw in the era of oil barons and railroad tycoons. Although these firms have delivered clear benefits to society, the dominance of Amazon, Apple, Facebook, and Google has come at a price,” reads the report.

Weekly mobile game downloads surpassed 1 billion in Q3 2020

According to a recent report from App Annie, weekly downloads in mobile games surpassed 1 billion worldwide, up 15% year on year, maintaining the success seen in the second quarter. 

During the third quarter, customer spend in mobile games across app stores accounted for $20 billion. The report indicates that, in 2020, mobile game spending is expected to extend its lead to over 2.8x over desktop gaming and 3.1x more than home game consoles.

Paytm launches its Android Mini App Store for Indian developers

Paytm announced that it has launched its mini app store for android apps developed by Indian developers. With this move, Paytm aims to challenge the monopoly of Google in the country’s mobile app ecosystem and to have a million apps on its mini app store by the first quarter of 2021. 

“Neither a company from the East, nor a company from the West, if someone will rule India it will be an Indian company,” Sharma said in the Developer’s Conference.

Niantic selects 1,000 local and small businesses to add as PokéStops or Gyms in Pokémon GO, for free

Niantic announced that it has officially launched “Niantic Local Business Recovery Initiative” to support small businesses. 

Niantic selected 1,000 local companies from the list of 38,000 businesses and announced that it will start to add these businesses to the Pokémon Go world as sponsored locations for the next year, for free.

The game industry has reached $20.5 billion in IPOs, investments, and acquisitions in 2020

According to a recent report from InvestGame, in the first three quarters of the year, the gaming industry saw an estimated $20.5 billion in initial public offerings, private investments, and mergers & acquisitions. 

According to the data, in the first three quarters of 2020, the total number of deals in gaming was 211 and those deals generated around $15,35 billion. While platform and tech companies targeting the gaming market generated $3, 97 billion from a total of 112 deals, esports organizations, leagues, and fantasy sports generated $685 million from 89 deals.

Written by Maya Robertson

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