Sophie Blake
Genshin Impact is a free-to-play open-world action role-playing game developed by Chinese gaming company miHoYo, operating internationally under the HoYoverse brand. Released on September 28, 2020, the game takes place in the fantasy world of Teyvat, where players explore different regions, complete quests, battle enemies, and collect playable characters through a gacha-based monetization system.
Available on mobile devices, PC, and consoles, Genshin Impact became one of the most commercially successful cross-platform games following its global launch. Its combination of open-world exploration, character collection, regular content updates, and live-service events has supported a substantial international audience.
As of 2026, Genshin Impact has surpassed $5 billion in cumulative mobile consumer spending according to data.ai’s historical reporting, while other industry estimates place lifetime mobile revenue above $6 billion under different measurement methodologies.
The game continues to generate millions of downloads and significant in-app purchase revenue annually. However, recent market intelligence indicates that its mobile earnings have declined from the peak levels recorded during its first several years.
- Genshin Impact Release Date (iOS and Android): 28 September 2020
- Publisher: miHoYo
- Genshin Impact Official Website: https://genshin.mihoyo.com/en
- Platforms: iOS, Android, Windows, PS4
- Google Play: Store Link
- App Store: Store Link
- Genshin Impact: 12 Minutes of Gameplay (by IGN)
Genshin Impact Usage Statistics
- Genshin Impact has accumulated approximately 239.3 million lifetime mobile downloads, according to AppMagic-based data published in 2026. This estimate covers mobile installations and does not include downloads on PC or consoles.
- In 2025, Genshin Impact generated approximately 22.3 million worldwide mobile downloads, compared with 32.2 million in 2024. This represents a year-over-year decline of approximately 31%, based on the same AppMagic dataset.
- During the portion of 2026 covered by the available AppMagic dataset, Genshin Impact recorded approximately 8.5 million additional mobile downloads. This is a year-to-date figure from the source snapshot, not a full-year total.
- According to Sensor Tower’s publicly accessible app intelligence data, Genshin Impact generated approximately 300,000 worldwide iOS downloads and 800,000 worldwide Android downloads in their respective recent monthly reporting snapshots. The estimates may refer to different reporting periods.
- Google Play places Genshin Impact within the 100 million to 500 million Android install range, according to Sensor Tower’s public Google Play overview.
- In May 2025, Genshin Impact attracted approximately 2.41 million new mobile downloads worldwide, according to historical mobile market intelligence figures.
- Genshin Impact recorded approximately 6.27 million monthly active mobile users in May 2025, according to previously reported Statista data. This is a historical mobile-specific figure and should not be interpreted as the game’s total cross-platform player count.
- By December 2022, Genshin Impact had accumulated approximately 126.4 million worldwide downloads across the App Store and Google Play, according to Sensor Tower.
- In the first quarter of 2022, Genshin Impact had reached approximately 118 million cumulative mobile downloads globally.
- Before its global launch in September 2020, approximately 5.3 million players had pre-registered for Genshin Impact outside China.
- Within four days of its release, Genshin Impact generated approximately 17 million downloads worldwide across the App Store and Google Play, according to App Annie.
- As of December 2022, Genshin Impact hit 126.4 million global downloads across the App Store and Google Play, according to Sensor Tower.
- As of Q1 2022, Genshin Impact generated 118 million downloads globally across the App Store and Google Play.
- Genshin Impact was the most talked about video game on Twitter in 2021. The game was also among the most searched games worldwide on Google in 2021.
- In May 2025, Genshin Impact attracted 2.41 million new downloads globally and brought in $27.7 million in in-app purchase revenue for the month.
- In May 2025, Genshin Impact’s mobile app counted around 6.27 million active users for the month. (Statista)
- Before its global launch, 5.3 million people pre registered to the game outside of China. (South China Morning Post)
- Genshin Impact ranked #2 in grossing mobile games worldwide in its launch week, making it the biggest global launch ever in Chinese game market. (Sensor Tower)
- In its first four days, Genshin Impact hit 17 million global downloads on Google Play and the App Store. (App Annie)
- Hours after its launch, Genshin Impact reached more than 110,000 concurrent viewers on Twitch, making it more popular than Fortnite for the day. (South China Morning Post)
Genshin Impact Annual Downloads
The following table presents Genshin Impact’s estimated annual mobile downloads from 2020 through the available 2026 reporting period.
| Year | Mobile Downloads |
|---|---|
| 2026 (YTD, source snapshot) | 8.5 million |
| 2025 | 22.3 million |
| 2024 | 32.2 million |
| 2023 | 43.2 million |
| 2022 | 48.5 million |
| 2021 | 51.3 million |
| 2020 | 32.8 million |
Source: AppMagic data reported by Udonis in 2026. Figures are estimates and may exclude certain third-party Android distribution channels.
Genshin Impact Revenue Statistics
High-level Genshin Impact accounts, especially those with rare characters and items, have become highly sought after. In some extreme cases, these accounts are being sold for over $20,000. This phenomenon highlights the intense dedication of the player base and the high value placed on exclusive in-game content.
- Genshin Impact has generated approximately $4.8 billion in lifetime mobile revenue under AppMagic’s net revenue methodology, according to data published in 2026. This estimate differs from gross consumer spending figures reported by other market intelligence providers.
- AppMagic-based data indicates that Genshin Impact generated approximately $344.2 million in mobile revenue in 2025, compared with $482.7 million in 2024. This represents a year-over-year decline of approximately 29%.
- As of January 2024, Genshin Impact broke record as the fastest mobile game to reach $5 billion in global consumer spending.
- In 2024, Genshin Impact brought in $710 million in revenue — marking the first full year its earnings fell below the billion-dollar mark.
Genshin Impact Annual Revenue
The following table presents Genshin Impact’s estimated annual mobile revenue according to AppMagic-based data.
| Year | Estimated Mobile Revenue |
|---|---|
| 2026 (YTD) | $129.4 million |
| 2025 | $344.2 million |
| 2024 | $482.7 million |
| 2023 | $924.2 million |
| 2022 | $1.30 billion |
| 2021 | $1.24 billion |
| 2020 | $379.5 million |
Source: AppMagic data reported by Udonis in 2026. Figures represent estimated mobile in-app purchase revenue after platform fees and applicable taxes, not total gross consumer spending. They exclude PC and console revenue and may omit third-party Android stores.
- The estimates indicate that Genshin Impact’s annual mobile revenue peaked in 2022 at approximately $1.3 billion.
- Revenue subsequently declined to $924.2 million in 2023, $482.7 million in 2024, and $344.2 million in 2025.
- The decline between 2022 and 2025 was approximately 74%, based on the same AppMagic dataset.
Genshin Impact Monthly Revenue (2026)
According to Sensor Tower’s publicly accessible mobile app intelligence data, Genshin Impact generated the following estimated monthly revenue in recent reporting snapshots:
| Platform | Estimated Monthly Revenue |
|---|---|
| iOS | $8 million |
| Android | $9 million |
Source: Sensor Tower, publicly accessible iOS and Android app overviews. These estimates were retrieved in October 2026 but may refer to different reporting periods. They are not audited financial results.
Genshin Impact Lifetime Revenue
Genshin Impact has achieved several major lifetime revenue milestones since its launch in September 2020.
| Date | Lifetime Mobile Player Spending |
|---|---|
| September 2024 | Approximately $6.3 billion (AppMagic gross estimate) |
| January 2024 | $5 billion+ (data.ai) |
| December 2022 | $4 billion+ (Sensor Tower) |
| September 2022 | $3.7 billion (Sensor Tower) |
| May 2022 | $3 billion+ (Sensor Tower) |
| September 2021 | Approximately $2 billion (Sensor Tower) |
| March 2021 | $1 billion+ (Sensor Tower) |
Note: These milestones are drawn from different market intelligence providers and use potentially different gross spending estimates, geographical coverage, and distribution channel inclusion rules. They should not be treated as a single audited revenue series.
- According to data.ai, Genshin Impact reached $5 billion in mobile consumer spending approximately 40 months after launch, faster than any other mobile game measured in that analysis.
- Sensor Tower previously reported that the game generated its first $1 billion in mobile player spending within 171 days of release.
- The second billion followed 195 days later, while the third billion was accumulated over another 185 days.
Genshin Impact Revenue by Country
Genshin Impact has historically generated substantial mobile revenue in China, Japan, and the United States.
According to data.ai’s January 2024 analysis, the following markets contributed the most to the game’s first $5 billion in mobile consumer spending.
| Country | Estimated Consumer Spending | Share |
|---|---|---|
| China (iOS) | Approximately $1.5 billion | 30% |
| Japan | $1.06 billion | 21% |
| United States | $903 million | 18% |
Source: data.ai, January 2024. China figures refer to iOS spending and do not include third-party Android app stores.
- Together, these three markets accounted for approximately 69% of Genshin Impact’s tracked mobile consumer spending at the time.
- China was the largest individual market, followed by Japan and the United States.
- Genshin Impact generated $119 million in revenue on Google Play in the first half of 2023.
- As of December 2022, Genshin Impact reached $4 billion in global lifetime player spending, according to Sensor Tower.
- September 2022: Genshin Impact has generated $3.7 billion from player spending across the App Store and Google Play in its first 2 years, making it No. 3 revenue-generating mobile game worldwide. (Sensor Tower) In the second quarter of 2022, the game generated $413.5 million, up 28% year-over-year.
- As of May 2022, Genshin Impact has surpassed $3 billion in global lifetime player spending across the App Store and Google Play. In Q1 2022, it ranked as the No. 1 revenue generating Gacha-based mobile title globally (Sensor Tower) In Q1 2022, the game generated $551 million in global player spending across the App Store and Google Play.
- Genshin Impact was among the 8 titles that generated over $1 billion globally across the App Store and Google Play in 2021, with $1.8 billion.
- Genshin Impact has generated approximately $2 billion in worldwide player spending across the App Store and Google Play in the year following its official launch on September 28, 2020, according to Sensor Tower. During its first year, it was the No. 3 revenue generating mobile game globally, not including spending through third-party Android stores.
- As of March 2021, Genshin Impact revenue (on mobile) surpassed $1 billion in less than six months following its official launch. China ranked as the No. 1 market for spending in the mobile version of Genshin Impact, generating $302 million till March 2021 from its launch, or 29.5% of global player spending, via iOS alone. (Sensor Tower)
- As of March 2021, The App Store accounted for Genshin Impact’s share of global player spending, accumulating $615 million, or 60 percent of total revenue. Google Play, meanwhile, accounts for $409.4 million, or 40 percent of player spending.
- Genshin Impact has generated around $60 million in player spending on Google Play and the App Store in its first week, above PUBG Mobile. (Sensor Tower)
- 42% of the game’s player spending revenue of its first week came from China, close to $25 million. (Sensor Tower)
- The game generated $1.84 million on the App Store in its first four day. (GameIndustry.biz)
- Genshin Impact, known as the “Breath of the Wild” clone, has become “the biggest global launch of a Chinese mobile game ever” and generated over $100 million in its first month alone. (EuroGamer)
- The App Store accounts for 70% of player spending in Genshin Impact, making up $42 million of revenue globally. Google Play, while, accounts for approximately $17.7 million, or close to 30 percent of spending. (Sensor Tower)
- In China, Genshin Impact brought $25 million in mobile spending on the App Store, with Google Play not available in the country. (GameIndustry.biz)
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