Twitch Revenue and Usage Statistics (2021)

What is Twitch?

Twitch is a livestreaming platform that hosts content ranging from gaming to creative categories such as music, art, food & drink, outdoor, or just Chat. If we look at who’s doing what on Twitch right now, we’ll see broadcasters playing games, artists who play art, music makers, cookers, developers of new games and software, people who take their viewers on a real-life journey, and other things. 

Founded by Justin Kan in 2011 as a spin off of Justin.tv, the platform has attracted the attention of millions of people around the world. Video game streaming is the most fundamental pillar of the platform. Twitch, which reached 45 million unique visitors in October 2013, reached 1.5 million broadcasters when the calendars showed 2015 and 2.2 million broadcasters in 2018.

Twitch Streamer Stats

  • As of January 2021, there are more than 7 million unique creators streaming each month. 
  • In December 2002, there were more than 9.2 million streamers on Twitch. (TwitchTracker)
  • Average number of monthly Twitch broadcasters was 6.90 million in 2020, up 89.5% as compared to 2019.
YearMonthly Twitch Broadcasters
2012300K
2013900K
20141.50M
20151.70M
20172M
20183.39M
20193.64M
20206.90M
  • The number of Twitch partners was 45.4K in 2020, up 27.5% as compared to 2019. (TwitchTracker)
  • Rep. Alexandria Ocasio-Cortez (D-NY) went live on Twitch to stream Among Us on 20 October 2020 and her stream peaked at 435,000 viewers, making it one of the biggest streams ever on Twitch. (Mobile Marketing Reads)

Twitch Viewer Stats

  • As of January 2021, there are more than 2.5 million viewership on Twitch at any given moment. 
  • In 2020, the number of average concurrent viewers on Twitch was 2.12 million.
  • Twitch has over 30 million daily visitors as of January 2021.
  • In 2020, more than 1 trillion minutes watched on Twitch, up 69% as compared to 2019. 
  • In December 2020, over 1,87 billion hours watched on Twitch. (TwitchTracker)
  • In March 2020, Twitch set an all-time record of 22.7 million peak daily active users. (Statista)

Twitch Channel Stats

In 2020, the number of average concurrent channels was 87.5K, up 77% as compared to 2019.  (TwitchTracker)


Year
Concurrent Channels
20122.2K
20134.9K
20149.0K
201515.9K
201619.2K
201724.6K
201841.1K
201949.5K
202087.5K
2021 (January 2021)118K
  • In December 2020, the most popular streaming channel on Twitch in terms of hours watched was xQcOW- the channel had a combined 23 million hours watched in December 2020. (Statista)


Check out the available job openings at Twitch Interactive on MMR Jobs


Twitch Revenue Statistics

  • Amazon-owned Twitch generated $1.54 billion in revenue in 2019 compared to YouTube Gaming’s $1.46 billion according to a report by SuperData

Twitch Ad Revenue

  • According to The Information, Twitch ad revenue for 2018 was $230 million. In 2019, the platform was on track to generate an average of ad revenue of $300 million. The company goal for 2020 was between $500 million and $600 million. 
  • In May, the number of Twitch’s daily downloads on the app stores in the US increased from 20.000 to 60.000. In line with the increasing number of downloads, there has been a huge increase in revenue too. It averaged around $70.000 before COVID-19 lockdowns. In May, Twitch earned $400.000 from the app stores in the United States in a single day. (Mobile Marketing Reads)

Written by Jordan Bevan

Leave a Reply

Your email address will not be published. Required fields are marked *

AdInMo Announces Partnership With Global Mobile Ads Firm InMobi

Last Week’s Top Mobile Marketing Reads: 25 – 31 January 2021