Developers can now challenge Apple’s App Store Guidelines

First announced at WWDC20 in June, Apple’s App Review process update is not live, allowing developers to challenge Apple over whether an app in fact violates its guidelines.

Apple also says bug fixes will no longer be delayed due to guideline violations. 

“For apps that are already on the App Store, bug fixes will no longer be delayed over guideline violations except for those related to legal issues. You’ll instead be able to address guideline violations in your next submission.” Apple says in a written statement. “ “And now, in addition to appealing decisions about whether an app violates guidelines, you can suggest changes to the guidelines.”

During the WWDC20 in June, Apple had had a dispute with Basecamp because Basecamp’s Hey app, an email service, was rejected by Apple to provide bug fixes and updates over violating the App Store Guidelines. Basecamp didn’t offer in-app purchase to the $99-a-year-service because the company found it unnecessary to give a 30% cut to Apple. Eventually, Apple approved Basecamp’s Hey bug fix update after Basecamp agreed to offer a free temporary email address to support non-paying iOS users. 

The 30% cut from in-app purchases has also caused battles with different developers including Epic Games, Spotify, and Facebook. Last week, Apple officially terminated “Fortnite” Creator Epic Games’ App Store account, following a legal battle with the game studio over violating App Store guidelines after the developer started using its own direct payment system. 

Here is the full message of Apple regarding the review process:

The App Store is dedicated to providing a great experience for everyone. To continue offering a safe place for users to download apps and helping you successfully develop apps that are secure, high-quality, reliable, and respectful of user privacy, we’ve updated the app review process as announced at WWDC20. For apps that are already on the App Store, bug fixes will no longer be delayed over guideline violations except for those related to legal issues. You’ll instead be able to address guideline violations in your next submission. And now, in addition to appealing decisions about whether an app violates guidelines, you can suggest changes to the guidelines. We also encourage you to submit your App Store and Apple development platform suggestions so we can continue to improve experiences for the developer community.

Submit an App Store or platform suggestion

Written by Jordan Bevan

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