Maya Robertson
InMobi has acquired MobileAction, an AI-powered app growth and analytics platform focused on iOS user acquisition and App Store Optimization (ASO), as the company moves to strengthen its mobile advertising business and expand its capabilities across Apple’s ecosystem.
Financial terms of the transaction were not disclosed.
Founded in 2013 and headquartered in San Francisco, MobileAction provides tools for Apple Ads campaign management, keyword tracking, competitive intelligence, and app store visibility optimization. Its platform is used by app developers and marketers to improve discoverability and performance across the App Store.
The acquisition adds MobileAction’s data and analytics infrastructure to InMobi Advertising’s existing ad technology stack. According to the companies, MobileAction’s platform includes data spanning more than 90 million ad creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers.
InMobi said the deal is intended to strengthen its ability to help brands acquire app users through both paid advertising and organic app store growth strategies powered by AI-based optimization tools. The company also plans to combine MobileAction’s expertise with its broader advertising and commerce ecosystem, including Glance, its AI-driven consumer commerce platform.
MobileAction will continue operating as a standalone platform following the acquisition, while its teams across the United States, Europe, and Türkiye will join the InMobi Group. InMobi said it plans additional investment in MobileAction’s product development and international expansion, with a focus on the U.S., APAC, and MENA markets.
The acquisition comes as competition in mobile advertising and app discovery continues to intensify, particularly within Apple’s ecosystem where advertisers are increasingly relying on automation, AI-driven campaign management, and first-party data signals to improve performance and user targeting.
The move also follows InMobi’s broader expansion efforts. In late 2025, the company secured $350 million in funding from investors including Varde Partners, Elham Credit Partners, and SeaTown Holdings, while reports indicated that InMobi’s founders repurchased a significant stake previously held by SoftBank Group.
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