Vungle acquires mobile ad creative technology firm TreSensa Technologies

San Francisco based mobile ad tech company Vungle today announced that it has acquired New York-based mobile ad creative technology company TreSensa Technologies, for an undisclosed sum. 

This is Vungle’s third acquisition in the past six months. Back in October, it acquired Algolift, an automated user acquisition platform for mobile advertisers, for an undisclosed price. In early March, it announced the acquisition of mobile gaming analytics company GameRefinery

“The acquisition accelerates the company’s vision to be the only mobile performance marketing platform that addresses the complete app growth cycle. Combined with GameRefinery and AlgoLift, the Vungle platform provides a suite of tools from game design and development, to marketing, measurement, and beyond.” the company said in a statement

With this move, Vungle aims to provide its customers better access to Creative Labs’ expertise, which will be integrated with TreSensa’s cloud-based tools.

“For a long time, advertisers have wanted more access to Vungle’s industry-leading Creative Labs team. The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success,” said Jeremy Bondy, CEO of Vungle. 

“As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa’s leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family.”

TreSensa provides app developers with an instant suite of playable ad builders and fully customizable game-play ad engines through its cloud-based tools for large gaming and brand studios including Zynga, GSN, EA, Etermax,  and Mag Interactive. 

“Socket Capital quickly recognized that TreSensa has been quietly building the best mobile in-app creative tech platform in the industry, and we have spent the last year working with the team under the leadership of Oliver Marsh and Vincent Obermeier to maximize its potential,” said Scott Pitts, CEO and Managing Partner, Socket Capital. “We are all incredibly excited about working with the Vungle team as they have the deep expertise and global scale to take TreSensa’s solution to the next level.”

Written by Sophie Blake

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