Quibi, which offers special streaming services for mobile devices and cannot last long despite the great investments and experienced names behind it, is in advanced talks to sell the rights of its content library to Roku.
The Wall Street Journal reports that no potential price has been set for the purchase, and it is stated that the two parties may not be able to reach an agreement.
If the deal is made, Roku can grant exclusive access to Quibi’s programming list. We could say that none of Quibi’s shows are really successful, but Roku can help give content a chance on that.
Quibi announced that it will be closed in October, just six months after its prominent launch. Heading the service was former HP CEO Meg Whitman and former Disney president and filmmaker Jeffrey Katzenberg.
The company had managed to receive a $ 2 billion investment before launch. Katzenberg tried to get companies like Facebook and NBCUniversal to get Quibi programming before it ended, according to The Information.
In addition, the series with stars in Quibi cost 100 thousand dollars per minute. Before closing the company and opening the company assets for sale, Quibi met with different tech giants for sale; however, names like Facebook, Apple, and WarnerMedia were not interested in Quibi.
Quibi, which reached 1.7 million downloads in its first week, did not achieve the desired success in this period. Because about 90% of Quibi’s free trial users had canceled their membership.