Zoom launches Zapps to bring third-party apps into video conferences

Today, Zoom launched Zapps, ,apps that people can use within the Zoom platform,  to make Zoom meetings more engaging and productive. The first Zapps will be available within Zoom by the end of this year for both paid and free users. It will also be open to app developers thereafter. 

Zoom plans to launch with more than 35 partners including Asana, Atlassian, Coda, Coursera, Dropbox, Hubspot, Kahoot, Salesforce, Slack, SurveyMonkey, Unsplash, and Zendesk. The company also published a page for demo day videos, like below, on its website. 

Zapps will help users to Access multiple apps in a Zoom meeting, share a document quickly instead of scrambling to find it, and leverage Zapps before, during, and after your meeting to increase productivity. 

It will also enable third-party developers to create and distribute apps that “enrich the Zoom experience and enhance the meeting workflow to increase productivity”. Developers will have a chance to submit Zapps to Zoom for testing, approval, hosting, and publishing. 

Ross Mayfield, Zoom product lead, said that “It’s a new model of collaborative app distribution, adoption and engagement. And we’re going to see the rise of Zoom startups, and apps for collaborative social experiences we’ve just begun to imagine.”

As of April 2020, Zoom had surpassed 300 million daily Zoom meeting participants, up 30x in four months. With this move, Zoom seems to strengthen its already-strong position over its competitors more. 

Written by Maya Robertson

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