Last Week’s Top Mobile Marketing Reads: 31 August-6 September 2020

Just like anything digital, the mobile ecosystem is changing all the time making it a little bit difficult to catch up with what’s happening in the industry. As Mobile Marketing Reads, we keep sharing the latest mobile marketing news to allow you to find out the latest developments happening in the world of mobile. 

In case you couldn’t have time to take a look at what happened last week, we’ve listed the top mobile marketing reads with their short summaries. You can get more detailed information about the topics by clicking the titles.

  1. Dating App Bumble preparing for an IPO above $6 Billion

Founded in 2014 by Whitney Wolfe Herd, US-based popular dating app Bumble announced that it is preparing for an initial public offering (IPO). According to sources familiar with the matter, the app could seek a valuation of $6 billion to $8 billion. 

  1. Apple delays privacy features in iOS 14 threatening mobile ad ecosystem

Tech giant Apple made an announcement and confirmed that it’s delaying the controversial privacy feature in iOS 14 which will bring the end of IDFA by requiring app developers to ask for user permission and summarize their privacy information to track them.

  1. Developers can now challenge Apple’s App Store Guidelines

As announced during the Worldwide Developers Conference 2020 in June, Apple now allows iOS developers to challenge its App Store Guidelines. The company also said that bug fixes won’t be delayed because of guideline violations anymore. 

  1. Voodoo to invest in Istanbul-based game studio Fabrika Games

France-based video game developer & publisher Voodoo announced an investment in a Turkish-gaming studio named Fabrika Games to develop new games together and to offer Turkish game developers more opportunities. 

  1. Mobile games platform Skillz to go public at a $3.5 billion valuation

California-based mobile gaming company Skillz shared its plants to go public through an IPO which will value the company at $3.5 billion. The company said it will merge with Flying Eagle Acquisition. 

Written by Jordan Bevan

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