Instagram’s new test lets you choose if you want to show or hide likes

Instagram yesterday launched a small global test for a new feature which will allow users to choose whether they want to show or hide like counts on their posts and also other users’ posts on the platform, a Facebook spokeswoman said. 

She said that the company made the decision of launching the test after receiving mixed reactions when it hid the like counts in 2019


Also Read: Nicki Minaj And Cardi B on Instagram’s Decision To Hide Likes


”In 2019, we started hiding like counts for a small group of people to understand if it lessens some pressure when posting to Instagram. Some people found this beneficial, but some still wanted to see like counts so they could track what’s popular.’’ said the spokeswoman. ‘’So, we’re testing a new option that lets you decide the experience that’s best for you—whether that’s choosing not to see like counts on anyone else’s posts, turning them off for your own posts, or keeping the original experience.’’

She added that Facebook will also roll out a similar test in the upcoming weeks.

‘’We’re testing this on Instagram to start, but we’re also exploring a similar experience for Facebook. We will learn from this new small test and have more to share soon.”


Also Read: Instagram Revenue and Usage Statistics


Should Instagram bring likes back? Leave a comment below and let us know what you think. 

Written by Sophie Blake

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