According to App Annie, mobile app and game downloads across the App Store and Google Play will approach 130 billion globally, up 10% year-over-year. Global customer spending across the two app stores will hit $112 billion by the end of the year with a 25% year-over-year increase, the mobile analytics company predicts.
Games accounted for 40% of the total downloads on the App Store and Google Play in 2020. In Google Play, 45 per cent of total downloads was from Games, with an increase of 40% as compared to 2019. Games accounted for 30% of all installs across the App Store, remaining constant from 2019.
When it comes to country distribution, India, Brazil and Indonesia were the countries with the biggest growth in downloads on Google Play, while the United States, Japan, and Saudi Arabia were the largest contributors of growth in downloads on the Apple App Store.
Due to covid-19 pandemic, customer spending across Google Play and ios also saw a remarkable increase, according to App Annie. In 2020, global spend in the two app stores is expected to hit $112 billion, up 25% year-over-year.
“While 65 cents of every dollar went to iOS, spend in Google Play will grow close to 30% — a trend we’ve reported on for many quarters. iOS maintains the stronghold of global spend, but due to competitive Android devices and a growing device footprint, Google Play has seen sizable growth. “ the report predicts.
We already know that the time spent in mobile apps and games has increased due to coronavirus. Different apps in different categories have seen a significant increase in time spent since March. According to the report, the time spent on Android apps, at the end of 2020, will be 3.3 trillion hours, up 25% compared to 2019. Apps in the Business category such as Zoom, which make life easier during the working from home period, hit a 200% growth in time spent in 2020.