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Founded in 2010 by Bryan Atwood and Jim Payne, Mopub is a US-based mobile app monetization platform offering advanced solutions to app developers and publishers around the world. In 2013, the company was acquired by the world-famous social media giant Twitter for $350 million. 

Some of its customers are Voodoo, Gram Games, Code Platform, Uken Games and SundayToz

Features 

  • Has its own demand-side platform (DSP). 
  • Supports all the major ad types including banner, native, native video, rewarded video and interstitial
  • Its dashboard offers various filtering options including App, Status, Ad Unit, Ad Source Type, Ad Format and Platform
  • Supports detailed targeting by Country, Region, City, Zip Code, Device and Carrier. 
  • Supports integration with many mediation partners including Facebook Audience Network, AdColony, AdMob, Google Ad Manager, AppLovin, Chartboost, ironSource, Pangle, Tapjoy, Unity Ads, Verizon Media and Vungle. 
  • Offers GDPR support.
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