A banner ad is a graphical display ad unit which can be displayed on the top or bottom of the screen, or sticked to the whole screen. The most common pricing models for banner ads are CPM and CPC. Being the cheapest ad format, mobile banner ads are still very popular because of its ease of implementation.
Mobile Banner Ad Sizes
Although it is possible to create custom sized banner ads, there are some standard banner size options to be used for app monetization.
- Standard Banner (320×50): The smallest size to be displayed at the top or bottom of the screen
- Large Banner (320×90)
- IAB Medium Rectangle Banner (300×250)
- Smart Banner (320×50) & (728×90)
Interactive Banner Ad Types
There are “much” interactive types of mobile banner ads that app developers consider to increase conversion.
Expandable Banner Ads: These banner ads are ideal for mobile app developers who want to avoid being annoying to app users. In a typical expandable banner ad, there is a brand/app logo, and a call to action text in a small rectangular banner along with an arrow that allows users to widen the banner to see the full message.
Interactive Banner Ads: This banner ad type is designed to give more content that mobile app users can interact with in order to increase awareness and conversion.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
According to an internal memo shared with Reuters on Wednesday, ByteDance has decided to reduce its workforce in India. Currently the company has more than 2000 employees in India. The decision came after the Indian Government’s ban on 59 Chinese apps including ByteDance’s TikTok for ““stealing and surreptitiously transmitting users’ data in an unauthorized manner […] More
Popular multiplayer battle royale title PUBG’s parent company Krafton is reportedly planning to go public on Korea Exchange Market (KRX) in the second half of 2021. “Krafton, the maker of global video game smash PlayerUnknown’s Battlegrounds (PUBG), is planning an initial public offering in mid to late 2021 that could be South Korea’s biggest in […] More
Since WhatsApp’s controversial update on January 4, Signal and Telegram started increasing their category rankings drastically, according to MobileAction’s data. In their comparison post, the app store performance of these three big messenger apps are investigated. The estimated trend of downloads for WhatsApp seems to be relatively stable in the last few weeks. On the other […] More