Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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Reddit launches 15-second Engaged Video Views as advertisers push for deeper attention
Reddit has introduced a new 15-second Engaged Video Views optimization goal, giving advertisers a way to target users more likely to watch longer video ads while testing whether additional viewing time translates into stronger campaign performance. The new objective is now available in public beta to advertisers globally and expands Reddit’s existing video advertising options […] More
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in NewsGoogle avoids ad tech breakup as Judge rejects forced sale of AdX
Google will not be forced to sell its AdX advertising exchange after a federal judge rejected the U.S. Department of Justice’s push to break up part of the company’s ad tech business, opting instead for behavioral remedies intended to address competition concerns in the open-web advertising market. U.S. District Judge Leonie Brinkema ruled that Google […] More
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Android Studio Quail 4 goes stable with built-in Android skills and local Gemma 4 support
Google has released Android Studio Quail 4 to the stable channel, adding built-in Android development skills, native Gemma 4 integration and several updates to the IDE’s agentic coding tools. The release is the final stable version in the Android Studio Quail series and expands Google’s use of AI inside its Android development environment, particularly for […] More