Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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Online gaming platform Roblox’s shares increased by as much as 5% in after-hours trading after the company reported its first earning report since the company began trading shares in March this year. For the first quarter of 2021, Roblox reported a revenue of $387 million which is up 140% from the same quarter of the […] More
Real-time competitive intelligence company Apptopia announced that it has closed a $20 million funding round led by ABS Capital Partners. Existing investors, including Blossom Street, also participated in the round. As part of the transaction, Mike Avon and Paul Mariani from ABS Capital are joining Apptopia’s board. With this round, the company plans to expand […] More
Facebook has begun testing its Clubhouse-rival Live Audio Rooms feature with public figures and content creators in Taiwan, as reported by Bloomberg. Last month, the social media giant introduced the new product as well as other audio tools including Soundbites, Podcasts and an in-app sound studio. The audio-chat feature is now available for public figures […] More