Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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LATEST MOBILE MARKETING NEWS
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in NewsSnapchat introduces new ad suite for mobile apps
Snapchat rolled out new product developments for apps to let app marketers and app developers engage with their audience, drive retention and LTV, and maximize ROAS. The Creative Kits allows app developers to integrate Snapchat into their apps, so users can share content with stickers and dynamic lenses. “Dynamic Lenses provide a way to share […] More
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in News
Google Tests AI App To Help Visual-Impaired People Run Independently
In collaboration with Guiding Eyes for the Blind, tech giant Google piloted a new Artificial Intelligence system named ‘’Project Guideline’’ in order to help people with visual loss run more independently without any guide dogs or human assistance. Thomas Panek, CEO of Guiding Eyes for the Blind, attempted to run New York Runner’s Virtual Run […] More
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MeowTalk: The app that translates cats’ miaow
The app named “MeowTalk”, developed by Akvelon, whose group technical program manager is Javier Sanchez, one of the former engineers of Alexa, promises to translate the meow of cats into human language. For now, there are only 13 phrases in the app’s vocabulary including: “Feed me!”, “I’m angry!” and “Leave me alone!” According to scientific […] More
