A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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Real-time competitive intelligence company Apptopia announced that it has closed a $20 million funding round led by ABS Capital Partners. Existing investors, including Blossom Street, also participated in the round. As part of the transaction, Mike Avon and Paul Mariani from ABS Capital are joining Apptopia’s board. With this round, the company plans to expand […] More
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