A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Published by Amanotes in March 2020, Beat Blader 3D: Dash and Slash is currently one of the most popular music games for Android with over 1 million app installs. Keep reading to find out how to play it, how it’s performing on Google Play Store, what Android users say about it, what you need in […] More
India-based mobile eSports platform Mobile Premier League (MPL) has raised $90 million in a Series C funding round as it’s experiencing fast growth and planning to expand its services outside of India. The investment brings the two year old esports and mobile gaming platform’s to-date raise to $130.5 million, according to TechCrunch. A source familiar […] More
China based Tencent’s messaging app WeChat has experienced a spike in its downloads in the U.S. and had its biggest one-day download numbers in almost two years on last Friday before the Sunday ban which was later halted by a US judge. WeChat is having a hard time in the United States due the executive […] More