Why You Should Optimize Your ASO For Black Friday & Cyber Monday

Especially in recent years Black Friday and Cyber Monday have attracted a great deal of interest both on E-commerce sites and in stores. In these days when big discounts are offered, brands make considerable sales and consumers have the opportunity to meet their needs in economical ways.

Black Friday and Cyber Monday also provide great advantages for e-commerce applications that are getting more and more popular every single day. These special days have become very important for the mobile marketing world. If you optimize your ASO for these special days, you can increase your app ranking very easily. 

In today’s blog post, we will focus on this topic and share with you why you should optimize your application for Black Friday and Cyber Monday.

Before we start, let’s take a look at what Black Friday and Cyber Monday are.

What is Black Friday?

Black Friday is a shopping event that takes place in late November every year.

In fact, Black Friday is held the day after Thanksgiving Day in the United States, where families traditionally offer gratitude to each other at the end of the harvest season. Thanksgiving is celebrated on the fourth Thursday of November every year. So Black Friday is the last Friday of November every year.

If you’re asking ‘’When is Black Friday 2019?’’, the answer is Friday, November 2019.

When discount campaigns take place is another issue. Due to the tough competition conditions on most platforms, campaigns start before the last Friday of November and continue until a few days later. Most web sites, shops and commercial centres begin to provide discounts 2-3 days before November 29th. Discounts can also continue until the following Sunday.

What is Cyber Monday?

Cyber Monday was first held in 2005. Shop.org is the organization that started the event and named it. At that time, most people did not have fast internet access to make online shopping.

Online shopping rates rapidly increased after a while. A huge increase was observed, especially on Monday and major stores began to offer discounts only on the internet. 

One of the main goals of this movement was to  Black Friday. So if the goal was to compete with Black Friday, why was it called Cyber Monday, not Cyber Saturday? Because, as a result of the research, it was seen that people make their purchases over the Internet mostly on Mondays.

To sum up, Cyber Monday is an activity that emerged to increase online shopping habits. But now, there is almost no difference between Cyber Monday and Black Friday.

By the way, if you’re wondering ‘’When is Cyber Monday 2019?’’ the answer is Monday, December 2.

We talked about what Black Friday and Cyber Monday are. Now let’s see why you should optimize your app for Black Friday and Cyber Monday.

Why You Should Optimize Your App For Black Friday & Cyber Monday

We live in an age where shopping is made easily via mobile applications. In fact, according to GO-Globe 72% of users think that mobile applications make shopping easier and the average number of shopping applications on a user’s phone is 4.2.

We have mentioned above how Cyber Monday and Black Friday have an impact on the shopping world. The fact that shopping is being made more on mobile applications sums up how important these special days are for mobile applications and app rankings.

AppTweak‘s statistics also prove this. When we look at the annual statistics of shopping apps, we see that November is the most popular month on both iOS and Android devices.

It is predicted that shopping apps in the UK will be downloaded 13% more from the Apple App Store and 22% more from the Google Play Store during Black Friday and Cyber Monday.

If you optimize your ASO for these special occasions, you can experience huge increases in your app rankings.

Written by Sophie Blake

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