Maya Robertson
What is Reddit?
Reddit is a social media platform where users are allowed to create their own community and share and curate content, news and updates as an image, video, text, link, or a poll.
Described itself as ‘the front page of the internet’, Reddit is best known for subreddits, micro forums dedicated to a specific topic, and karma, votes to a specific content shared on Reddit to indicate the contribution of it to Reddit.
Company Overview
Founders: Steve Huffman, Alexis Ohanian
Founded Date: 2005
Headquarter: San Francisco, California
Number of Employees: 1000+
Crunchbase Profile: Profile Link
Reddit User Statistics (2020)
- As of October 2020, Reddit had 52 million daily active users, up 44% from October 2019. (WSJ)
- Reddit Monthly Active Users
| Date | Monthly Active Users (MAUs) |
| 2020 | not reported yet |
| 2019 | 430 million |
| 2018 | 330 million |
| 2017 | 250 million |
| 2016 | 170 million |
| 2015 | 120 million |
- In 2020, Reddit reported 303.4 million posts, up 52.4% year-over-year.
- Reddit reported that, in 2020, around 2 billion comments posted on the platform, an increase of 18.6% year-over-year.
- 49.2 billion upvotes reported in 2020 (till October) in Reddit, up 53.8% year-over-year.
- As of December 2020, there are more than 2,531,000 subreddits.
- The most upvoted post of 2020 with more than 435,000 upvotes:
I’ve found a few funny memories during lockdown. This is from my 1st tour in 89, backstage in Vegas. from r/pics
- According to Statista, in September 2020, 1.5 billion users visited Reddit via desktop and mobile devices.
- In September 2020, the United States accounted for 49.69% of the total desktop traffic to Reddit.com, followed by Canada with 7.93%, and the United Kingdom with 7.32%.
- Reddit sees 479,452 people engage with content in one minute in 2020.
- According to Similar Web, average visit duration of a user on Reddit is 9 minutes and 29 seconds.
- According to Reddit statistics, there are more than 130,000 active communities and more than 30 billion views on Reddit.
Reddit Revenue Statistics (2020)
- Reddit’s ad revenue totaled more than $100 million in 2019 and is on track to rise by more than 70% in 2020. (WSJ)
- A throttling of ad spending caused by the coronavirus pandemic hurt Reddit’s business in the second quarter—when year-over-year direct-ad revenue growth fell to 27%, from 40% in the first quarter—but it has since rebounded, growing by 83% year-over-year in the third quarter. (WSJ)
- Reddit has acquired short-form video sharing app Dubsmash in December 2020.
