Reddit Revenue & User Statistics (2020)

What is Reddit?

Reddit is a social media platform where users are allowed to create their own community and share and curate content, news and updates as an image, video, text, link, or a poll. 

Described itself as ‘the front page of the internet’, Reddit is best known for subreddits, micro forums dedicated to a specific topic, and karma, votes to a specific content shared on Reddit to indicate the contribution of it to Reddit. 

Company Overview

Founders: Steve Huffman, Alexis Ohanian

Founded Date: 2005

Headquarter: San Francisco, California

Number of Employees: 1000+

Crunchbase Profile: Profile Link

Reddit User Statistics (2020)

  • As of October 2020, Reddit had 52 million daily active users, up 44% from October 2019. (WSJ)
  • Reddit Monthly Active Users
DateMonthly Active Users (MAUs)
2020not reported yet
2019430 million
2018330 million
2017250 million
2016170 million
2015120 million
  • In 2020, Reddit reported 303.4 million posts, up 52.4% year-over-year. 
  • Reddit reported that, in 2020, around 2 billion comments posted on the platform, an increase of 18.6% year-over-year. 
  • 49.2 billion upvotes reported in 2020 (till October) in Reddit, up 53.8% year-over-year. 
  • As of December 2020, there are more than 2,531,000 subreddits. 
  • The most upvoted post of 2020 with more than 435,000 upvotes: 
I’ve found a few funny memories during lockdown. This is from my 1st tour in 89, backstage in Vegas. from r/pics
  • According to Statista, in September 2020, 1.5 billion users visited Reddit via desktop and mobile devices.
Statistic: Combined desktop and mobile visits to Reddit.com from May 2019 to September 2020 (in millions) | Statista
  • In September 2020, the United States accounted for 49.69% of the total desktop traffic to Reddit.com, followed by Canada with 7.93%, and the United Kingdom with 7.32%.
Statistic: Regional distribution of desktop traffic to Reddit.com as of September 2020, by country | Statista
  • Reddit sees 479,452 people engage with content in one minute in 2020. 
  • According to Similar Web, average visit duration of a user on Reddit is 9 minutes and 29 seconds. 
  • According to Reddit statistics, there are more than 130,000 active communities and more than 30 billion views on Reddit. 

Reddit Revenue Statistics (2020)

  • Reddit’s ad revenue totaled more than $100 million in 2019 and is on track to rise by more than 70% in 2020. (WSJ)
  • A throttling of ad spending caused by the coronavirus pandemic hurt Reddit’s business in the second quarter—when year-over-year direct-ad revenue growth fell to 27%, from 40% in the first quarter—but it has since rebounded, growing by 83% year-over-year in the third quarter. (WSJ)
  • Reddit has acquired short-form video sharing app Dubsmash in December 2020. 

Written by Maya Robertson

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