Monthly Time Spent in Apps Increased By 40% And Reached 200 Billion Hours During Q2 2020

Due to Coronavirus lockdowns, monthly time spent in mobile apps increased by 40% YOY (year-over-year) to 200 billion hours and consumer spending reached $27 billion in the second quarter of 2020.


As we mentioned many times before, Coronavirus pandemic has resulted in a significant growth in the app industry since people are using their smart devices more than ever in order to keep themselves occupied while at home.

The latest App Annie data shows that monthly time spent in mobile apps saw a 40% year-over-year growth and increased to 200 billion hours in 2020 Q2.

The Coronavirus pandemic has caused seismic shifts in the way consumers and businesses interact. With the average user now spending 4 hours and 20 minutes per day on smartphones, it’s more important than ever for brands to have a strategy in place to help them win on mobile. While the timeline for a full “return to normal” is still unclear, app developers from all sectors will need to focus on how they can leverage and adapt mobile technology to create personalized and engaging customer experiences. One thing is clear: the present and the future are mobile

Source: App Annie

In Q2 2020, time spent in non-gaming apps increased by; 35% in India, 30% in Italy, 25% in Indonesia and 15% in the US.

Google Play Store downloads reached 25 billion with a 10% y-o-y growth and 55% of the total downloads came from non-gaming apps.

Brazil and India were the largest markets while Games, Tools and Entertainment were the largest app categories by downloads on Google Play.

App Store saw 2 times more growth than the Android platform.

iOS downloads increased by 20% to 10 billion in the second quarter. %70 of the total downloads came from non-gaming apps.

The US and China were the largest countries while Games, Photo & Video and Entertainment apps were the largest app categories by downloads.

What about consumer spendings? 

According to the report, Android users spent $10 billion in 2020 Q2, 15% more than 2019 Q2. 

iOS users spent $17 billion on mobile apps in the second quarter, which is %15 more than the same quarter in 2019. 

Non-gaming apps accounted for 35% of the total spending on the iOS platform, and 15% on the Android platform.

What do you think?

Written by Sophie Blake

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