User Acquisition
User acquisition is a type of mobile app marketing which focuses on acquiring mobile app users via paid advertising campaigns. Mobile app developers and mobile marketers strategize their user acquisition efforts to acquire high quality users with positive ROI and high Lifetime Value. This campaigns can aim:
- Strengthening app monetization strategy and increasing income,
- Reaching top charts on app stores,
- Testing an app on soft launch
- Increasing retention rate and lifetime value of a user
Incentivized Ad: is a type of user acquisition campaign where app developers and mobile advertisers aim to acquire a huge number of app installs in a very short period of time with the aim of organic uplift.
Non-Incentivized Ads: In non-incent campaigns, users are not offered any reward. Those campaigns are to acquire high quality users with high LTV and it requires more cost of install than incentivized ad campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsApple says it blocked $2.2B in fraud on the App Store in 2025, rejected more than 2 million app submissions
Apple has released new figures detailing fraud prevention activity across the App Store ecosystem, reporting that it blocked more than $2.2 billion in potentially fraudulent transactions during 2025 while increasing enforcement efforts across apps, developer accounts, payments, and user reviews. The update arrives ahead of the company’s annual developer conference and outlines how Apple handled […] More
-
in NewsApple reveals 2026 Apple Design Awards finalists
Apple has announced the finalists for the 2026 Apple Design Awards, highlighting apps and games across six categories: Delight and Fun, Inclusivity, Innovation, Interaction, Social Impact, and Visuals and Graphics. The annual awards program recognizes app and game experiences across Apple platforms, including iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. This year’s selection reflects continued […] More
-
Google I/O 2026: Android introduces AI coding agents, cross-device tools, and Android 17 updates
Google introduced a wide range of Android announcements during Google I/O 2026, placing AI-assisted development, agent workflows, and cross-device experiences at the center of its latest platform strategy. The updates span developer tooling, generative AI integrations, adaptive interface frameworks, and operating system changes arriving with Android 17, while extending Android support further into laptops, XR […] More
