Influencer Marketing is one of the most popular terms in Digital Marketing industry, especially in the latest years. This marketing technique is also influencing Mobile Marketing and can help you increase your app’s downloads. Let’s dive in and see how!
What Is Influencer Marketing?
Let’s start with the definition of Influencer. Influencer is someone who influences or changes people’s behavior. In today’s new media world, influencer is the person who has a certain power and popularity in social media channels and influences the audience he appeals to.
Influencer marketing consists of promotional activities on mostly social media platforms with prominent people and accounts, in order to highlight a brand or a product.
Influencer marketing can also influence your app’s success from many angles.
Increase Your Brand Awareness with Influencers
Influencer marketing is a great way to reach new audiences and increase your brand awareness. An influencer can have thousands, or perhaps millions, of followers or subscribers who are already interested and engaged in their content.
If you have your app shown on an influencer’s account that have millions of followers, accordingly your app will be known by millions of people!
Here is an influencer marketing example by Kim Kardashian West. The post shared for a photo editing app got more than 2 million likes and thousands of comments already.
Ability to Reach a Target Audience
It is also possible to reach a target market with influencer marketing. Most socail media influencers usually have their niche or follower category. This gives you the chance to place your app in front of social media users who may want to use your app. For example; if you’re selling sport shoes, you can find a runner influencer, or if you’re selling clothes, you can find a model influencer. To sum up; you can pick an influencer in a niche category to reach a target audience.
Build Brand Credibility
As well as brand awareness, you can also build your brand’s credibility and gain trust of social media users. The influencer has done a lot of to build strong relationships and trust with their followers. If you collaborate with one of these influencers that already has done the hard work, you will also gain trust and credibility.
If you find the right influencer, you may have a chance to use his/her already existing power on behalf of your application. Have a look around in our website to find out more about mobile marketing. 🙂