TikTok Generates $78 Million From In-App Purchases In April 2020

TikTok, launched by ByteDance in September 2016, continues to grow despite harsh criticism. According to the latest Sensor Tower data, it made $78 million from in-app purchases last month and became the top-grossing non-game mobile app in the world.

TikTok has been receiving negative reactions since it was first released back in September 2016, but apparently, it does not prevent it from getting bigger at all.

Last month, the popular social media app hit 2 billion app downloads and set a new record by getting 315 million downloads in a single quarter. It also became the most downloaded app in the first quarter of 2020. 

According to the latest data published by Sensor Tower, in April 2020, ByteDance-owned short video sharing app generated $78 million from user spendings. This is 10 times more than the amount of the money it made in April 2019.

86.6% of the revenue was from China where it was first launched as Douyin, and 8.2% from the US.

Popular video platform Youtube was the second top-grossing non-gaming app last month. It generated $76 million with a 57% year-on-year increase. Top-spending countries were the US with 56% and Japan with 11%.    

On the Android platform, Google One was the top-grossing non-gaming app, followed by Disney+, Bigo Live and Tinder. 

Written by Jordan Bevan

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