Spotify Mixes are new personalized playlists featuring your favorite artists, genres, and decades

Spotify Mixes are personalized playlists that start with the songs you like and update with songs Spotify thinks you’ll like, based on your favorite artist, genres, and music decades.

Spotify Mixes are rolling out starting today to Free and Premium users globally. You can find your artist mix, genre mix, and decade mix within ‘Search’ in the ‘Made For You’ hub. 

Each mix category will have several playlists featuring artists, genres, and decades you listen to often. Spotify explains how Mixes will work as follows:

  1. Each mix is created with you at the core, based on your listening habits and the artists, genres, and decades you listen to most. They’re rooted in familiarity, meaning that you won’t just hear your favorite artists, but your favorite songs from those artists. 
  2. Then, we supplement by adding in songs we think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks. So whether you want to jam out to a specific artist or hear more music from another decade, there’s a mix just for you. 
  3. Finally, each mix updates frequently, so the possibilities are endless and there’s always something new to discover. They’re designed to grow with you over time, so they’ll take your listening into account to help you discover and dive deeper into your new favorite artist, genre, or decade. 

Gustav Söderström, Spotify’s Chief R&D Officer, said: “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences—one for each listener. Every day, half a trillion events—whether they are searches, listens, likes, or countless other actions—take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.” 

Written by Maya Robertson

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