According to the latest research of We Are Social and GlobalWebIndex, social media platforms helped 57% of the UK and the US users overcome feelings of isolations and loneliness during Coronavirus lockdowns.
We Are Social and GlobalWebIndex conducted an important survey shedding light on the effects of social media platforms on the people in the United Kingdom and the United States during COVID-19 lockdowns.
The survey revealed that social media platforms helped more than half (57%) of the users in the UK and the US feel less lonely, while the percentage is even higher for Gen Z (65%) and Gen Y (61%).
Compared to Gen Y and Gen Z, Baby Boomers (43%) were less likely to prefer and use social media platforms.
Among younger generations, Instagram is the most popular social media platform with (67%), followed by Youtube (63%).
Facebook was more popular among Gen Y (67%) compared to Gen Z (65%) and Baby Boomers (62%).
Meanwhile, the top content shared on social media was personal news with 40%, followed by funny videos with 36% and memes 29%.
The survey also showed that men were more likely to open up their feelings on social media than women.
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