Ukrainian mobile ad fraud prevention company Scalarr announced today that it has secured $7.5 million in a Series A funding round.
Co-founded by Inna Ushakova and Yuriy Yashunin, Scalarr saved its customers more than $22 million in ad fraud refunds in 2020 and more than 50 million losses were prevented. The company claims that it can detect 60% more fraud than its competitors’ products on the market.
“Fraud is ever evolving,” Inna Ushakova said in a statement. “It’s like a Tom and Jerry game, so they are ahead of you and we are trying to catch them.”
“Only ML could help you predict the next step, and with ML, you should be able to detect abnormalities that are not classified. Right after that, our analytics should be able to take a look at those abnormalities and decide whether something is statistically important.”
Scalarr aims to expand its operations in Asia, along with targeting new, much bigger programmatic advertising markets, with this investment.
The Series A funding round was led by the European Bank of Reconstruction and Development, with participation from TMT Investments, OTB Ventures and Speedinvest.