Salesforce joins AppsFlyer’s $210 million funding round

Mobile measurement and marketing company Appsflyer has raised a new funding round from Salesforce Ventures at a $2 billion valuation. The investment, whose funding amount has not been disclosed, is a late entry to the Series D funding announced in January. 

Back in January, the mobile measurement company secured $210 million in a Series D funding round, led by General Atlantic with the participation from existing investors Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners, Pitango Venture Capital, and Magma Venture Partners.

Since then, AppsFlyer says that it has seen “tremendous growth,” having exceeded US$200 million in annual recurring revenue, up 25% from 2019. 

Appsflyer is now valued at $2 billion, up from $1.6 billion in January. 

“We’re incredibly excited to deepen our integration with Salesforce and Salesforce Ventures, as we take another step towards ensuring that marketers, app developers, and the entire ecosystem is armed with the best marketing tech stack for the challenges of tomorrow.” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “The secret sauce for our success over the last nine years has been prioritising our customers and their end-users, putting them at the centre of every decision we make.”

AppsFlyer has raised more than $300 million in funding rounds since 2011 from investors like Goldman Sachs Growth Equity, Magma Venture Partners, Qumra Capital, Pitango Venture Capital, Deutsche Telekom Capital Partners, and Eight Roads Ventures.

“Salesforce Ventures has the confidence in us and our platform, which provides mission-critical measurement and attribution solutions that are increasingly being adopted in mobile marketing tech stacks,” said Brian Quinn U.S. AppsFlyer president. “With the pandemic and the economic uncertainty, there has certainly been a lot of acceleration in digital transformation amongst enterprises. And that’s typically where we see Salesforce in their marketing cloud.”

Written by Jordan Bevan

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