Organic Uplift
Organic uplift (aka organic multiplier) indicates the number of organic installs coming from paid user acquisition campaigns. Mobile advertising and user acquisition campaigns can boost both the visibility of an app and app store rankings. As a result of this, the number of organic users increases and this gives app developers and mobile advertisers the organic uplift percentage. Organic uplift can be calculated by analyzing the organic users during and after a paid advertising campaign.
Because it is about the increasing virality, it can be similar to K-factor.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsApple says it blocked $2.2B in fraud on the App Store in 2025, rejected more than 2 million app submissions
Apple has released new figures detailing fraud prevention activity across the App Store ecosystem, reporting that it blocked more than $2.2 billion in potentially fraudulent transactions during 2025 while increasing enforcement efforts across apps, developer accounts, payments, and user reviews. The update arrives ahead of the company’s annual developer conference and outlines how Apple handled […] More
-
in NewsApple reveals 2026 Apple Design Awards finalists
Apple has announced the finalists for the 2026 Apple Design Awards, highlighting apps and games across six categories: Delight and Fun, Inclusivity, Innovation, Interaction, Social Impact, and Visuals and Graphics. The annual awards program recognizes app and game experiences across Apple platforms, including iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. This year’s selection reflects continued […] More
-
Google I/O 2026: Android introduces AI coding agents, cross-device tools, and Android 17 updates
Google introduced a wide range of Android announcements during Google I/O 2026, placing AI-assisted development, agent workflows, and cross-device experiences at the center of its latest platform strategy. The updates span developer tooling, generative AI integrations, adaptive interface frameworks, and operating system changes arriving with Android 17, while extending Android support further into laptops, XR […] More
