At the absolute most essential amount, an incorporated unit that attaches advertisers and publishers to match the inventory of suppliers along with the advertiser demand. Mobile ad network pools the inventory of unsold advertisements coming from publishers and sells it to advertisers.

Campaign Types

CPM

Cost per mile, where the advertiser is actually demanded each time his advertisements are actually presented 1,000 times (supposed ‘a mile’).

CPC

Cost per click, where the advertiser spends a publisher for every single consumer clicking the advertisement.

Formula: CPC = Cost/Number of Clicks.

CPI

Cost per install, where the advertiser pays for a publisher for every install connected to the advertisement of a mobile application.

Formula: CPI = Cost/Number of Installs.

CPE

Cost per engagement, where the advertiser pays out a publisher for consumer events along with an advertisement, for example, deciding on to broaden a 3D advertisement system.

CPA

Cost per action , where the advertiser pays out a publisher for pre-specified action, like registration or purchase.

CPCV

Cost per completed view. where the advertiser pays out a publisher when users finish watching a video ad. 

Here you can find the list of mobile ad networks that offer professional solutions to the special needs of publishers and advertisers.

Learn more about what mobile ad network is.