Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user. 

A fingerprint includes such metadata sent by the device as:

  • Device name and type
  • Carrier that the device is connected to
  • Installed OS version
  • The device language
  • Location
  • IP address

A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless.  It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.

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