Fingerprinting

Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user. 

A fingerprint includes such metadata sent by the device as:

  • Device name and type
  • Carrier that the device is connected to
  • Installed OS version
  • The device language
  • Location
  • IP address

A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless.  It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    India’s Mobile Premier League Raises $90 Million In Series C Funding

    India-based mobile eSports platform Mobile Premier League (MPL) has raised $90 million in a Series C funding round as it’s experiencing fast growth and planning to expand its services outside of India.  The investment brings the two year old esports and mobile gaming platform’s to-date raise to $130.5 million, according to TechCrunch. A source familiar […] More

    Read More

  • in

    Tencent’s WeChat App Sees Record Downloads Before U.S. Ban

    China based Tencent’s messaging app WeChat has experienced a spike in its downloads in the U.S. and had its biggest one-day download numbers in almost two years on last Friday before the Sunday ban which was later halted by a US judge.   WeChat is having a hard time in the United States due the executive […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter