Fingerprinting
Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user.
A fingerprint includes such metadata sent by the device as:
- Device name and type
- Carrier that the device is connected to
- Installed OS version
- The device language
- Location
- IP address
A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless. It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsRoblox revenue grows 140% in the first quarter of 2021
Online gaming platform Roblox’s shares increased by as much as 5% in after-hours trading after the company reported its first earning report since the company began trading shares in March this year. For the first quarter of 2021, Roblox reported a revenue of $387 million which is up 140% from the same quarter of the […] More
-
in Deals and IPOs, News
Apptopia raises $20 million Series C to expand its competitive intelligence business outside of mobile
Real-time competitive intelligence company Apptopia announced that it has closed a $20 million funding round led by ABS Capital Partners. Existing investors, including Blossom Street, also participated in the round. As part of the transaction, Mike Avon and Paul Mariani from ABS Capital are joining Apptopia’s board. With this round, the company plans to expand […] More
-
in News, Product Updates
Facebook starts testing its Clubhouse-rival Live Audio Rooms
Facebook has begun testing its Clubhouse-rival Live Audio Rooms feature with public figures and content creators in Taiwan, as reported by Bloomberg. Last month, the social media giant introduced the new product as well as other audio tools including Soundbites, Podcasts and an in-app sound studio. The audio-chat feature is now available for public figures […] More
