Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user.
A fingerprint includes such metadata sent by the device as:
- Device name and type
- Carrier that the device is connected to
- Installed OS version
- The device language
- IP address
A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless. It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Metaverse players are younger than other players, according to Newzoo’s survey among 5,521 gamers, based on the three biggest metaverse titles, Fortnite, Roblox, and Minecraft. The study found that, with an average age of around 27, the metaverse players surveyed were visibly younger than the average player who doesn’t play any of these three metaverse […] More
Mark Zuckerberg announced on Wednesday that Instagram has launched a test of subscriptions in the United States to help creators grow their recurring monthly income by giving subscribers access to exclusive content and benefits. As part of the test, a handful of creators in the United States will be able to set a monthly price […] More
The standard weather application on iPhones cannot meet the expectations of most people, so users prefer to turn to more detailed and accurate weather apps that will meet their needs. So what is the best weather app for iPhone that you can download as an alternative? We have compiled the most preferred ones for you. […] More