Casual Games
Casual game is a mobile game genre consisting of easy to play games with simple instructions and simple user interface. They have shorter sessions compared to other game categories on app stores.
Most of the casual games are free-to-play so in the casual game category the main app monetization strategy is in-app purchases. Card games, trivia games, and board games are under the category of casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
536 Views
in News, Trends & ReportsAppMagic: Casual games revenue holds steady at around $11 billion in H1 2026
The global casual mobile games market generated approximately $11 billion in in-app purchase (IAP) revenue during the first half of 2026, remaining virtually unchanged from the same period a year earlier, according to AppMagic’s latest report. The findings suggest the segment continues to operate in a mature market where publishers are increasingly relying on product […] More
-
507 Views
in News, Trends & ReportsSports News, Statistics & Live Scores apps hit record 137 million downloads in Q2 2026
Sports News, Statistics & Live Scores apps reached a record 137 million global downloads in Q2 2026, according to Sensor Tower’s latest report, as the FIFA World Cup drove one of the largest spikes in digital sports engagement in recent years. The tournament boosted activity across mobile apps, websites, sports wagering platforms, and digital advertising, […] More
-
694 Views
in News, Trends & ReportsCreator videos capture over a quarter of TV and video viewing time, report finds
Creator-produced videos now account for more than one-quarter of all time spent watching television and video in the United States, according to new research from Media Dynamics, highlighting the growing role of digital-first content alongside traditional television and streaming services. The report estimates that creator content—including videos on platforms such as YouTube, TikTok, Instagram, Facebook, […] More