Blacklist is a list of suspended/excluded publishers (ad networks) or sources from a marketing campaign that have fraud signals because of unmet targeting conditions or low quality traffic.
Blacklisting is very important for mobile advertisers because fraud has become a much more serious issue than ever before because of increasing sophisticated ways of fraud. Fraudsters can easily change Device IDs and IP addresses and it makes it hard for app advertisers to find the most effective marketing channels and sources.
Mobile advertisers prefer real time blacklisting to avoid low quality and fraudulent sources while marketing campaigns are running. It is a campaign optimization process that every mobile advertiser should be aware of.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Parler may return to the App Store if it gets its content moderation together, Tim Cook said in an interview clip. “We have only suspended them,” he told Fox News Sunday anchor Chris Wallace. “We looked at the incitement to violence that was on there,” Cook said about Apple’s decision to take Parler down. Parler […] More
The Federal Trade Commission has reached a settlement with Flo Health, a widely used period and fertility-tracking app which has more than 100 million users worldwide, over allegations that it broke its privacy promises by improperly sharing private health information with Facebook, Google and other third-party companies. As part of the proposed settlement, Flo Health […] More
Dealmaking activity in the video game industry reached $33.6 billion total deal value across 664 transactions in 2020 due to COVID-19 pandemic, according to InvestGame’s annual report. In the first three half of 2020, InvestGame had reported that the gaming industry reached an estimated $3.5 billion in mergers & acquisitions. The company reported a +100% […] More