ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
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in InsightsAI-Powered Answer Engine Optimization: The Definitive Guide to App Metadata for Generative Search
The way users discover mobile apps is changing faster than at any point since the introduction of the App Store. For more than a decade, App Store Optimization (ASO) focused on ranking within Apple’s App Store and Google Play through carefully selected keywords, compelling visuals, positive ratings, and conversion optimization. While those fundamentals remain important, […] More
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in InsightsThe Technical Guide to Automated Mobile App Store Video Ad Creation via Generative AI
While screenshots and written descriptions remain important components of an App Store or Google Play listing, preview videos increasingly shape first impressions, communicate an app’s core value proposition, and influence installation decisions within the first few seconds of user engagement. At the same time, paid user acquisition campaigns across platforms such as Google Ads, Apple […] More
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Snapchat to stop recommending fully AI-generated videos on Spotlight
Snapchat is updating its Spotlight recommendation system to prioritize original, human-created content, announcing that fully AI-generated videos will no longer be eligible for recommendation. The change is part of the company’s broader effort to reduce low-quality, repetitive AI-generated content while continuing to support creators who use AI as part of their creative process. According to […] More
