London-based ad company Luna Labs has partnered with Berlin-based app marketing analytics platform Adjust for self-optimising playable ads.
The integration which offers compliance with ‘’even the strictest data privacy measures’’ and which can be enabled in Adjust’s dashboard will help mobile game developers and studios of all sizes to make more data-driven decisions and create more effective dynamic playable ads.
“Being able to understand the user’s entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation,” said Luna Labs’ CPO & Co-Founder Adam Stevens.”By integrating with Adjust and adding installs to our rich data, we’re making it possible for our studio partners to get an even more complete picture of how users interact with their Luna playables. And, using our self-optimising technology, the content and flow of their playables will dynamically adapt to deliver the best performance.”
“We’re thrilled to partner with Luna Labs to continue boosting gaming studios and developers’ growth while optimising the user experience in what is an incredibly exciting time for the gaming industry,” said Andrey Kazakov, Adjust’s VP of Partnerships.”With mobile game engagement at all-time highs, it is more important than ever for creatives to be hyper-personalised, and together we will provide the level of detailed insights needed to create these game-changing experiences.”
Last week, mobile app technology company AppLovin announced that it is acquiring Adjust.