Affle acquires Appnext to strengthen the mobile app recommendation platform

Affle, the consumer intelligence-driven mobile marketing platform, just announced that they are set to acquire Appnext, the app discovery and recommendation platform.

The company will initially acquire 66.67% equity ownership in Appnext Singapore, with a clear path to acquire 100% equity ownership upon attainment of mutually agreed growth targets.

Elad Natanson says that, with the help of this acquisition, Appnext will release new products,  invest in market education and in providing transparent access to serve app recommendations. They are planning to expand Appnext’s ORP (Organic Recommendation Program) to thousands of developers that can enjoy a new and exciting non-paid discovery channel and offer a vast diversity of services to our partners’ users.

He also commented:

“We are thrilled to join forces with Affle in this exciting journey.  Over the years, Appnext has built a robust platform that is deployed by leading global OEMs, on-device partners and thousands of apps. India and SEA are our biggest business markets and we are proud to have been recently ranked amongst the leading discovery platforms in these incredible regions. This deal would allow us to further strengthen our position and provide us a greater platform for global growth. I would like to thank our team, customers and partners for their continued support, and looking forward to our long-term collaboration together with Affle.”

Commenting on that acquisition, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said

“We are excited to welcome the Appnext team on-board as we strengthen our foundation for Affle’s next phase of growth journey. Affle2.0 will focus on building sustainable market leadership in India as well as enhancing our competitive advantage globally through our technology innovations. The Appnext platform transforms ads into app recommendations as a service for consumers and thus strengthens our CPCU business model by enabling greater ROI for advertisers. We value the platforms and the ecosystem enabled by Appnext, and look forward to growing that together now!”

Written by Sophie Blake

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