Popular US internet radio station Pandora is testing interactive voice ads which enable listeners ‘’to have a conversation with an advertisement’’.
The company first launched the voice ad format in December 2019 and has been testing it with various brands that include Unilever, Doritos, Nestle and more.
So, how do Pandora’s voice ads work?
Before an ad, users are given a brief explanation about the format and then brands usually start with an engaging question just like when Wendy asked if the audience was hungry and when they said ‘’Yes’’, the ad kept running.
According to a blog post shared by Pandora, ‘’72% of listeners agreed that voice ads were easy to engage with.’’.
Also, 47% said they loved the ability to control ads with their voices and 30% said they’re neutral about it.
The voice ad format is currently in the Beta phase.