Tinder announced a partnership with Lyft to let Tinder users to gift their dates a Lyft ride without having to leave the Tinder app. The release date is unknown for now but Tinder said the feature will roll out in the upcoming months.
“Like any relationship, it’s about the right place at the right time and there really is no better moment for our brands to work together,” said David Wyler, SVP of Business Development and Partnerships at Tinder. “We’re excited to partner with Lyft and work on innovative solutions for our members who are looking forward to getting back out there. Swipe activity hit 3.4 billion on January 3rd, which was one of the busiest days of the entire pandemic.”
Tinder said that exclusive perks may also be available as part of the feature. It is also said that Lyft’s safety features like location sharing with family and friends will be available from the Lyft app for gifted rides.
“Although the world has been changed forever, people are yearning for human connection, cities to reopen, and the moment when we can all socialize again,” said Julia Parsons, Head of Partnership Marketing at Lyft. “We value Tinder’s inclusive policies and diverse community. We’re excited to partner with a company that, like Lyft, believes in elevating experiences and bringing people together.”
Tinder emphasize that it is the perfect time for the feature. “Tinder saw mentions of “go on a date” hit an all time high in bios during February 2021 and earlier this month, Lyft’s weekly ridership volume reached a record level since March 2020. Post-lockdown daters using the Lyft app will be able to take advantage of seamlessly integrated features, which include the thoughtful gesture of sending a Lyft for your date.”
Last week, Tinder-owned Match Group announced last week that it is working with a nonprofit called Garbo to enable Tinder’s and other Match owned dating apps’ users to run background checks on potential dating partners.