SDK Spoofing

SDK Spoofing is a sophisticated type of mobile ad fraud where fraudsters hack attribution tools (MMPs) to create legitimate-looking installs, fake clicks, or fake in-app events from real devices. 

Fraudsters perform SDK spoofing by creating mobile apps that have an SDK built into a Trojan APK. When users download those apps, fraudsters start sending fake attribution signals to MMPs. SDK spoofing can also be performed via zombie devices to fool attribution tools.  

Because SDK spoofing is about hacking mobile measurement partners (MMPs), aka attribution tools, the most preferred solution to detect and prevent SDK spoofing in real time is third party mobile ad fraud prevention tools.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter