Epic Games Store arrives on iPhone in Japan

Epic Games has launched its mobile storefront on iPhone devices in Japan, marking a new phase in the rollout of alternative app distribution on iOS following recent regulatory changes.

The launch follows the implementation of Japan’s Mobile Software Competition Act, which requires platform operators like Apple to allow third-party app stores and alternative payment systems. The move enables iPhone users in Japan to download the Epic Games Store directly and access titles including Fortnite and Rocket League Sideswipe outside Apple’s App Store.

Epic’s mobile storefront also connects users to its broader ecosystem, including hundreds of thousands of user-generated experiences built within its Unreal Editor for Fortnite platform. Additional features include cross-platform communication tools and account security options such as two-factor authentication.

However, the rollout comes with limitations. Epic confirmed that the store currently features only its own titles, citing Apple’s policies as a barrier to onboarding third-party developers. According to the company, Apple imposes a 5% fee on transactions made through apps distributed outside its App Store and requires developers to track and report all transactions, including those not completed.

Installation requirements have also drawn scrutiny. Epic stated that users must complete a multi-step process to install the storefront, which it argues creates friction and reduces accessibility. The company pointed to previous regulatory intervention in Europe, where a reduction in installation steps led to improved completion rates.

The launch in Japan follows similar developments in the European Union, where the Epic Games Store became available on iOS devices after the introduction of the Digital Markets Act. Epic has also indicated plans to expand availability to additional markets, including Brazil.

The long-running dispute between Epic and Apple over app distribution and payment practices continues to shape these developments. Epic said it will continue engaging with regulators in Japan to address what it describes as anti-competitive barriers, while calling for stricter enforcement of the new law.