ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) indicates the revenue generated from a specific mobile ad campaign and it measures the effectiveness of it. It is crucial for mobile advertisers to determine and track the most efficient sources that bring the most quality app users. 

If ROAS of an ad campaign is negative, it means the ad campaign requires more cost than the revenue generated from acquired users. In this case, the ad campaign should be optimized or stopped. To decide on if a mobile ad campaign should continue running, it should be ROAS positive. To make a mobile ad campaign ROAS positive, all campaign elements including creatives, ad types selected, app store pages, CTAs, and target audiences should be optimized. 

Within ROAS calculation, all the revenue coming from in-app purchases and in-app advertising is taken into consideration.  

ROAS= Total Revenue Generated from an Ad Campaign / Total Cost of the Mobile Ad Campaign

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Spotify was down today across Europe

    Spotify is facing an issue that affects European countries in particular. Millions of users report that the application is not working, while officials say something is not working and they are working to fix the problem. It is currently unknown when the problem will go away. The problem that started about an hour ago is […] More

    Read More

  • in

    TikTok sale deadline extended to December 4

    For months, the sale of the company’s US operations to other companies has been on the agenda and we have often heard the name of Walmart, as well as technology companies such as Microsoft and Oracle. Recently, it was on the agenda that TikTok would be banned in the country. In this context, a federal […] More

    Read More

  • in

    Slack Revenue and Usage Statistics (2020)

    Slack, which is the abbreviation of “Searchable Log of All Conversation and Knowledge” in English; It means limp, lethargic and lazy. On the contrary, the channel-based messaging platform is very useful and now widely popular among companies, teams, workplaces, and individuals who want to be part of a business community.  Slack is an app that […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter