ROAS (Return on Ad Spend)
Return on Ad Spend (ROAS) indicates the revenue generated from a specific mobile ad campaign and it measures the effectiveness of it. It is crucial for mobile advertisers to determine and track the most efficient sources that bring the most quality app users.
If ROAS of an ad campaign is negative, it means the ad campaign requires more cost than the revenue generated from acquired users. In this case, the ad campaign should be optimized or stopped. To decide on if a mobile ad campaign should continue running, it should be ROAS positive. To make a mobile ad campaign ROAS positive, all campaign elements including creatives, ad types selected, app store pages, CTAs, and target audiences should be optimized.
ROAS= Total Revenue Generated from an Ad Campaign / Total Cost of the Mobile Ad Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
App researcher Jane Manchun Wong has discovered that Twitter is testing an ‘undo send’ feature to let users fix a tweet with a typo or error. It is not exactly an edit button that Twitter users have been requesting but it would help users to recall a tweet a few seconds after hitting send. However, […] More
Following China’s ban on Clubhouse, TikTok owner ByteDance is reportedly building a clone, separate from about a dozen other Chinese live-audio apps that were launched in the past month. Two people familiar with the matter told Reuters that ByteDance’s plans are still in early stages. One source said that the discussions on Clubhouse about TikTok […] More
Instacart is considering going public via a direct listing, people familiar with the matter told to Reuters. Earlier this week, on-demand grocery delivery platform Instacart raised $ 265 million in a new funding round from Andreessen Horowitz, Sequoia Capital, D1 Capital Partners and other existing investors. The company’s valuation reached $ 39 billion with the […] More