CAC - Customer Acquisition Cost

CAC, Customer Acquisition Cost, is a metric revealing the cost of a single paying customer from a user acquisition campaign. 

In a successful user acquisition campaign, CAC (Customer Acquisition Cost) should be smaller than Average Revenue Per Paying User (ARPPU). It doesn’t make sense to continue running a user acquisition campaign is CAC is very high and is bigger than ARPPU. 

CAC optimization is important for user acquisition professionals in order to make money. For optimizing Customer Acquisition Cost:

  • Current paying users should be analyzed to understand the potential customers.

  • In-app engagement needs to be focused and improved to convince users to spend money. 

  • Deep linking should be used to provide personalized content to users to convert them.
     
  • LTV (Lifetime value) needs to be maximized. 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    The 6 Best Texting Apps for iPhone

    ​​Although texting apps are basically very similar to each other, they differ from each other in terms of security and the different conveniences they offer. Today, most of the users pay attention to the ease of use and widespread use, as well as the support for end-to-end encryption.  In this article, we’ve listed the best […] More

    Read More

  • in

    The 5 Best Apps for Couples

    Due to social isolation, many couples can only communicate with each other through messaging or video chat apps. Or many couples are in a long distance relationship. However, there are alternatives for those who want to have a more enjoyable time together on the internet. We have brought together the best mobile apps for couples […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter