Google Launches Shoploop, Its New Shopping Platform

Google Area 120 team launched a new shopping platform named Shoploop to enable users to discover products recommended by content creators and shop owners with videos shorter than 90 seconds.


Due to the Coronavirus pandemic, growing number of people from around the world now meet their needs with e-commerce platforms, without having to leave their homes. As a result, it is possible to say that demand for online shopping has never been this high before. 

Google’s Area 120 team just launched a new platform called Shoploop to offer users an ‘’entertaining new way to shop online’’. 

With Shoploop, content creators and shop owners are now able to introduce products with 90 second-length videos, with price info and purchase links located below the videos so that users can make a purchase in a faster way.

The experience on Shoploop is more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site. All Shoploop videos are shorter than 90 seconds and help you discover new products in an entertaining way, whether you want to try at-home nail stickers, revive your second-day hair or get a concealer that gives full coverage. 

Lax Poojary – General Manager, Shoploop
Source: Google Blog

For now, Shoploop is available only on mobile web and there is a limited number of categories such as makeup, skincare, and nails.

Currently, we’re focused on content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair and nails. Our goal is to provide them a platform where they can review and recommend products and help others shop directly from their videos.

If you’re a content creator or store owner and want to highlight products on this platform, you can click here to become a Shoploop creator. 

What do you think?

Written by Sophie Blake

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