The US-located programmatic media buying company Fiksu launched BidMind, its self-serve CTV advertising platform to help advertisers step into the CTV environment.
Fiksu, renowned cross-environment programmatic platform, has been providing advertisers, brands and agencies with their sophisticated technologies for years.
The company just announced the launch of BidMind, its self-serve CTV ad platform to help advertisers enter the CTV environment in a much effortless way.
Advertisers will be able to access its regulated CTV inventory which clearly means that the inventory is now much measurable and reporting is now much easier.
The platform also comes with Fiksu’s anti-fraud shield and Pixalate integration to ensure fraud-free supply chains.
Years ago Fiksu pioneered the mobile advertising landscape with its unique machine-learning algorithm. Today, BidMind pioneers the CTV environment with an even better approach – a combination of experience and innovation.
We have enriched our team with data scientists, ad ops, developers, a sales team of industry veterans, this is how BidMind was born. Our goal is to spearhead the transition into the CTV environment through establishing meaningful connections between brands and their audiences,Anna Kuzmenko, Fiksu’s COO.