As you know, Instagram is one of the most popular social media platforms with billions of users. Back then, it was used for only photo-sharing. But now it is also widely used by organizations and individuals working in all types of marketing. Keep reading if you’re one of them, cause we’ve got some Instagram tips for you to increase your engagement rate and improve your social media marketing strategy. Let’s start!
Timing Is Crucial
If you want your content to be viewed by more users, you need to share your content when your followers are active on the platform the post.
You’ve probably encountered some websites recommending you to share your posts at ”X” time. But the best time to share on Instagram isn’t the same for everyone.
To find out yours, all you need to do is to take a look at the Analytics section.
Use The Right Hashtags
Using the right hashtags in one of the most effective Instagram tips that will definitely help you a lot to increase your engagement rate and to strengthen your social media marketing strategy.
Instead of randomly identifying hashtags, use the most popular ones related to your industry and the ones used by your competitors. And instead of overly popular hashtags, where too many posts are shared so your post will be lost in the meantime, you should choose the ones with medium popularity.
Here is a guide to help you learn mobile about using hashtags on social media for mobile apps.
A friend of yours has probably sent you an Instagram giveaway post before. Some people may find it irritating but using the power of giveaways is one of the most efficient ways to increase your Instagram engagement rate!
Users love to join Instagram giveaways because of the excitement of the competition and the desire to win something for free. You don’t need to offer a special trip just like Ellen does, you can also offer something smaller. For example, if your app is paid, you can offer it to your winners for free.
Keep in mind that your new followers won’t be permanent after your giveaway unless you provide them with valuable content.
Use Instagram Stories!
Yes, Instagram Stories! More than 500 million users use Stories every day, so why not you?
This is a very effective method to keep users in touch with you, it is more spontaneous and more personalizable. Don’t forget to use the power of user-generated content.
Engage With Your Followers!
Another Instagram tip to increase your engagement rate is, of course, to engage with your followers. Click on the profile of the users who follow you and show them that you value them as part of your community by liking their photos or leaving comments.
If you want your followers to engage with you, you need to show them that you care about all their comments. Replying comments increases the likelihood of them commenting again in the future. But if you don’t, they will think you’re not interested in them.
Write Engaging Post Descriptions
One of the most important factors that determine the engagement rate when sharing a post is the description of the post. Ask questions, make them laugh, or ask them to fill in the blanks.
Yes, ask them questions! People love to answer questions about the things they’re interested in. Ask for their ideas about your mobile app, about your Instagram page, about your website etc. You can also use Stories to do this.
As we mentioned in the beginning, you should have a very strong social media marketing strategy in order to reap the fruits of your efforts. Keep these Instagram tips in your mind to strengthen your social media marketing strategy and improve your Instagram engagement rate.
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