4 Game Monetization Models For Free Game Apps

The development of smart devices and mobile operating systems has brought mobile game industry to a very important location in the mobile marketing world. Accordingly, the growing popularity of smart devices and mobile games has created a huge source of revenue for mobile game application owners.

The strength of the mobile game industry has provided many opportunities for mobile game owners. Offering apps for a fee is just one of the most popular game monetization models. If you are connecting your mobile gaming application to your users without demanding a fee, there are also some game monetization models you can use. 

In our blog post today, we will talk about how you can make money from your free gaming application. But first, let’s have a look at the growth of the mobile game industry.

Non-Stoppingly Growth of Mobil Game Industry

The mobile game industry continues to grow rapidly each passing day. As a result, millions of new mobile games are added to app stores every single year.

Source: https://www.appannie.com/en/insights/market-data/q2-2019-mobile-games-market-index/

In the second quarter of 2019, smartphone users downloaded 11.2 billion games from the major application markets. This is a very good indication of how big the game industry is.

In a market that appeals to such a large audience, of course, you can make money with your free game application. But first, if your application does not appeal to a large audience and is not yet in a position to make money, we recommend you to optimize your app with ASO.

If you’ve brought your app to a strong position and think that the size of your audience is enough, you can start making money from your free game app. But, how?

What Are The Most Efficient Free Game Monetization Models?

Here are the most preferred free game monetization methods for mobile game owners to create their best game monetization strategies.

In-App Ads

In-app ads are among the most popular ad types as it usually provides high amounts of ROI. This mobile ad type works by displaying mobile ads in special areas within mobile applications, allowing advertisers to reach their target audiences in a very easy way. It is also a good source of revenue for app owners.

You can start making money from your free game app displaying in-app ads within your application.

In-App Purchases

In-App Purchases is an another efficient way that can help you make money out of your mobile game application. Usage of in-app purchases depends on the applications. For example; if you have a race game app, you can offer your users premium race cars asking them to make a purchase.

But don’t forget that you shouldn’t force your users to make an in-app purchase. They should be able to use your game application even without buying your premium features. You may end up losing your users instead of making money out of your app.

Instead, you should focus on convincing them in the most natural way. Provide them with an exciting game experience so that they want to use more features.

Brand Sponsorships

The growth of the mobile game industry has made business pave their ways towards the world of mobile games. Brands now collaborate with mobile games for many purposes such as promoting themselves and increasing their brand awarenesses.

The collaboration of Snapchat and Adidas is a very good example of this. Snapchat is usually known as a social media application but it also started providing its users with mobile games on the platform. Adidas used the chance to take advantage of the huge audience of Snapchat and collaborated with the popular app creating a game for the promotion of its new clients.

Game Products

If you have a popular game that has a huge audience, you can also strengthen your game monetization strategy by selling your game products. If you make your users fall in love with your game app, they wouldn’t mind spending their money on your products.

Here is a very good example by Angry Birds, one of the most popular games of all time.

In this blog post, we talked about the importance of the mobile game industry, how it is a huge source of revenue for mobile game owners, and how you can make money out of your free game app. You can find out about the world of mobile marketing more, on our website

Don’t forget to share your comments with us on the comment section below. You can also subscribe to our newsletter to keep in touch with the mobile world. 🙂

Written by Jordan Bevan

2 Comments

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  1. What a fantastic post!!
    I just read this post. It provided me a clear understanding of monetization models for game apps.
    Really a piece of good information you have shared which is very helpful for all beginners of the technology management people. I appreciate the fact that you have explained all the information in a simple manner.
    Thanks for sharing such a valuable post.

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