Netflix Revenue and User Statistics (2021)

Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. The company, which has 213.6 million paid subscribers worldwide as of Q3 2021, has a market cap of close to $285 billion. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. 

Company Overview

Founded Date1997
FoundersReed Hastings, Marc Randolph
HeadquarterLos Gatos, CA
Number of Employees14,000+
Crunchbase ProfileProfile Link
Stock SymbolNASDAQ: NFLX

Key Statistics

In the third quarter of 2021, Netflix added 4.38 million subscribers due to the global sensation “Squid Game” created. The company reached 213. 6 million subscribers worldwide in Q3 2021. 

The reported Netflix revenue for Q3 2021 was $7.5 billion, an increase of 16% YoY. 

Squid Game, released on September 17 on Netflix, has become Netflix’s biggest TV show ever, with 142 million member households watching worldwide. It has been ranked $1 Netflix program in 94 countries, including the United States. 

Netflix’s Squid Game is estimated to create an almost $900 million in value for the streaming service, according to Bloomberg

Netflix has also started to focus on games for mobile devices. It started testing mobile games in its Android app in Poland. As part of its gaming efforts, the Netflix acquired Night School Studio, independent game developer best known for its branching narratives like Oxenfree.

Netflix Revenue Statistics

For the third quarter of 2021, Netflix reported a revenue of $7.5 billion, up 16% year-over-year, with $1.8 billion in operating income. The company says revenue growth in Q3 was driven by a 9% and 7% increase in average paid streaming memberships and Average Revenue per Membership, respectively.

QuarterNetflix Revenue
Q3 2021$7.5 billion
Q2 2021$7.34 billion
Q1 2021$7.16 billion

Netflix Annual Revenue

Netflix reported an annual revenue of $24.9 billion in 2020, up 23.8% year-over-year. 

YearNetflix Annual Revenue
2020$24.9 billion
2019$20.1 billion
2018$15.7 billion
2017$11.6 billion
2016$8.8 billion
2015$6.7 billion
2014$5.4 billion
2013$4.3 billion
2012$3.5 billion
2011$3.1 billion

Netflix ARPU

Netflix ARPU (average revenue per paid user) rose 5% year-over-year in the third quarter of 2021.

ARPU by Region in Q2 2021

In Q2 2021, Netflix revealed that its average monthly revenue per paying streaming customer in North America amounted to 14.54 U.S. dollars. By comparison, streaming memberships in Latin America brought in just 7.5 U.S. dollars per month on average.

Statistic: Netflix's quarterly average monthly revenue per streaming customer worldwide in the 2nd quarter of 2021, by region (in U.S. dollars) | Statista

Netflix User Statistics

The streaming giant added 4.4 million paid net adds (vs. 2.2 million in Q3’20) to end the third quarter with 214 million paid Netflix memberships worldwide. The company under-forecasted paid net subscribers for the quarter (4.4 million actual vs. its 3.5 million projection), while ending paid memberships of 214 million was within 0.4% of its forecast. 

QuarterNetflix Subscribers Worldwide
Q3 2021214 million
Q2 2021209 million
Q1 2021207.64 million

Netflix Subscribers Worldwide

At the end of 2020, Netflix reported 203.66 million subscribers worldwide.

YearNetflix Subscribers Worldwide
2020203.66 million
2019167.09 million
2018139.26 million
2017110.64 million
201689.09 million

Netflix Subscribers by region

In the second quarter of 2021, Netflix revealed that it had 73.95 million paying streaming subscribers in the United States and Canada, making North America the company’s largest market in the world, followed by the EMEA region.

Statistic: Number of Netflix paying streaming subscribers worldwide in 2nd quarter 2021, by region (in millions) | Statista

Monthly Active Users of Netflix Apps

In the first half of 2021, Netflix mobile app on both iOS and Android lost some of its monthly active users (MAU) worldwide. Between January and June 2021, Netflix mobile app on Android went from more than 112 million MAU to roughly 91 million, down by 19 percent. Monthly active users of the app on iPhone and iPad combined experienced a slower decrease, passing from 92.5 million monthly active users to roughly 90 million as of June 2021.

Most Watched Netflix Originals TV Series

Squid Game has become the most watched Netflix TV show ever, with 142 million member households watching worldwide. 

TV SeriesWorldwide View
Squid Game S1142 million
Bridgerton S182 million
Lupin S176 million
The Witcher S176 million
Money Heist (La Casa de Papel) S569 million
Sex/Life S167 million
Stranger Things S367 million
Maid67 million
Money Heist S465 million
Tiger King: Murder, Mayhem and Madness S164 million

Most Watched Netflix Movies

MovieWorldwide View Hours
Bird Box282 million hours
Extraction231 million hours
The Irishman215 million hours
Kissing Booth 2209 million hours
6 Underground205 million hours
Spenser Confidential197 million hours
Enola Holmes190 million hours
Army of the Dead187 million hours
The Old Guard186 million hours
Murder Mystery170 million hours

Written by Maya Robertson

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