Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. The company, which has 213.6 million paid subscribers worldwide as of Q3 2021, has a market cap of close to $285 billion. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts.
|Founders||Reed Hastings, Marc Randolph|
|Headquarter||Los Gatos, CA|
|Number of Employees||14,000+|
|Crunchbase Profile||Profile Link|
|Stock Symbol||NASDAQ: NFLX|
In the third quarter of 2021, Netflix added 4.38 million subscribers due to the global sensation “Squid Game” created. The company reached 213. 6 million subscribers worldwide in Q3 2021.
The reported Netflix revenue for Q3 2021 was $7.5 billion, an increase of 16% YoY.
Squid Game, released on September 17 on Netflix, has become Netflix’s biggest TV show ever, with 142 million member households watching worldwide. It has been ranked $1 Netflix program in 94 countries, including the United States.
Netflix’s Squid Game is estimated to create an almost $900 million in value for the streaming service, according to Bloomberg.
Netflix has also started to focus on games for mobile devices. It started testing mobile games in its Android app in Poland. As part of its gaming efforts, the Netflix acquired Night School Studio, independent game developer best known for its branching narratives like Oxenfree.
Netflix Revenue Statistics
For the third quarter of 2021, Netflix reported a revenue of $7.5 billion, up 16% year-over-year, with $1.8 billion in operating income. The company says revenue growth in Q3 was driven by a 9% and 7% increase in average paid streaming memberships and Average Revenue per Membership, respectively.
|Q3 2021||$7.5 billion|
|Q2 2021||$7.34 billion|
|Q1 2021||$7.16 billion|
Netflix Annual Revenue
Netflix reported an annual revenue of $24.9 billion in 2020, up 23.8% year-over-year.
|Year||Netflix Annual Revenue|
Netflix ARPU (average revenue per paid user) rose 5% year-over-year in the third quarter of 2021.
ARPU by Region in Q2 2021
In Q2 2021, Netflix revealed that its average monthly revenue per paying streaming customer in North America amounted to 14.54 U.S. dollars. By comparison, streaming memberships in Latin America brought in just 7.5 U.S. dollars per month on average.
Netflix User Statistics
The streaming giant added 4.4 million paid net adds (vs. 2.2 million in Q3’20) to end the third quarter with 214 million paid Netflix memberships worldwide. The company under-forecasted paid net subscribers for the quarter (4.4 million actual vs. its 3.5 million projection), while ending paid memberships of 214 million was within 0.4% of its forecast.
|Quarter||Netflix Subscribers Worldwide|
|Q3 2021||214 million|
|Q2 2021||209 million|
|Q1 2021||207.64 million|
Netflix Subscribers Worldwide
At the end of 2020, Netflix reported 203.66 million subscribers worldwide.
|Year||Netflix Subscribers Worldwide|
Netflix Subscribers by region
In the second quarter of 2021, Netflix revealed that it had 73.95 million paying streaming subscribers in the United States and Canada, making North America the company’s largest market in the world, followed by the EMEA region.
Monthly Active Users of Netflix Apps
In the first half of 2021, Netflix mobile app on both iOS and Android lost some of its monthly active users (MAU) worldwide. Between January and June 2021, Netflix mobile app on Android went from more than 112 million MAU to roughly 91 million, down by 19 percent. Monthly active users of the app on iPhone and iPad combined experienced a slower decrease, passing from 92.5 million monthly active users to roughly 90 million as of June 2021.
Most Watched Netflix Originals TV Series
Squid Game has become the most watched Netflix TV show ever, with 142 million member households watching worldwide.
|TV Series||Worldwide View|
|Squid Game S1||142 million|
|Bridgerton S1||82 million|
|Lupin S1||76 million|
|The Witcher S1||76 million|
|Money Heist (La Casa de Papel) S5||69 million|
|Sex/Life S1||67 million|
|Stranger Things S3||67 million|
|Money Heist S4||65 million|
|Tiger King: Murder, Mayhem and Madness S1||64 million|
Most Watched Netflix Movies
|Movie||Worldwide View Hours|
|Bird Box||282 million hours|
|Extraction||231 million hours|
|The Irishman||215 million hours|
|Kissing Booth 2||209 million hours|
|6 Underground||205 million hours|
|Spenser Confidential||197 million hours|
|Enola Holmes||190 million hours|
|Army of the Dead||187 million hours|
|The Old Guard||186 million hours|
|Murder Mystery||170 million hours|