View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
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Google explains how developers can optimize Android apps for the next generation of Samsung Galaxy devices
Google has published new guidance to help Android developers prepare their apps for the next generation of Samsung Galaxy devices, highlighting best practices for building adaptive experiences that work across a wide range of screen sizes and device form factors. The recommendations encourage developers to move beyond phone-only layouts and adopt responsive design techniques that […] More
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Claude Code adds live iOS simulator integration to speed up app development
Anthropic has introduced live iOS Simulator integration for Claude Code on macOS, allowing developers to build, launch, and test iPhone apps without leaving the Claude Code desktop app. The new capability is designed to streamline the development workflow by bringing coding, debugging, and testing into a single environment. With the update, Claude Code can connect […] More
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Google to remove automatic Wi-Fi and Bluetooth activation from Nearby Connections API
Google has announced an upcoming change to the Nearby Connections API that will remove its ability to automatically turn on Wi-Fi and Bluetooth when establishing connections between nearby Android devices. The update is intended to give users more direct control over their device settings and will require developers to adjust apps that rely on the […] More