Uninstall

Uninstall is the activity of removing an app from a mobile device. Users of an app can uninstall it because of several reasons including:

  • App crashes or bugs
  • Bad user experience including bad registration experience or bad onboarding process
  • Using annoying communication channels like push notifications too much 
  • No meeting the value proposed

In order to prevent users from uninstalling an app, app developers can consider:

  • Analyzing and understanding target audience very well,
  • Restructuring in-app communication channels to increase engagement and retention
  • Strengthening the app monetization strategy to reward and monetize users 
  • Optimizing storage and battery usage for a better performance
  • Redesigning user experience points where users are prone to churn
  • Reviewing re-engagement campaigns to regain churned users.  

Learn the main reasons causing app uninstall.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • Trending

    in

    Digital Turbine Acquires AdColony for $400 Million

    Otello Corp, owner of AdColony today announced it is being acquired by Austin-based Digital Turbine, for a total estimated consideration of $400 million.  “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and […] More

    Read More

  • Trending

    in

    Apple’s privacy settings are unlawful, antitrust attorney tells Congress

    On Thursday, antitrust attorney John Thorne told Congress that Apple’s upcoming privacy feature that will require developers to obtain user permission to track their data should be blocked by Federal regulators.  “Apple’s conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans,” said Apple critic Thorne in his speech.  […] More

    Read More

  • in

    David Dobrik’s photo sharing app Dispo raises $20 million at $200 million valuation

    YouTube and TikTok star David Dobrik’s photo sharing app Dispo has raised $20 million at a $200 million valuation, following talks with Sequoia, Andreessen Horowitz, and Benchmark. The Series A funding round was led by Spark Capital.  Dispo released an invite-only beta version a couple of weeks ago and hit TestFlight’s 10,000 user limit over […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter