Supply-Side Platform (SSP)

A supply-side platform is an advertising technology where publishers sell and manage their ad spaces to monetize their mobile apps. It is one of the parties involved in Real-Time Bidding. 

An SSP provides a dashboard to let publishers connect their apps, define their ad placements, floor prices, requirements for the ad formats, and other controls. Via SSPs, publishers sell their ad spaces to ad exchanges, DSPs, and ad networks. Publishers can also automate their selling process to save time and resources. 

A supply side platform is an equivalent of the demand-side platform (DSP).  

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Fortnite-Creator Epic Games Acquires KidTech Firm SuperAwesome

    Popular video game Fortnite’s creator Epic Games today announced that it has acquired SuperAwesome, a UK-based kid tech firm that provides developers with kid-safety tools to make their products safer for younger audiences.  While the terms of the deal weren’t disclosed, the announcement came days after Epic’s $15 million investment in the Manticore Games, California-based […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter