Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Netflix expands ad measurement and programmatic targeting as revenue forecast falls to $2.7 billion
Netflix has announced new advertising measurement and audience targeting capabilities for its in-house advertising platform, Netflix Ads Suite, as the streaming company lowers its 2026 advertising revenue forecast amid slower-than-expected product rollouts. The updates include a new Netflix Pixel, enhancements to its Conversion API (CAPI), expanded programmatic targeting through The Trade Desk and additional campaign […] More
-
in News, Trends & ReportsMore than 2,100 AI-slop websites found monetizing content through programmatic ads
A new investigation by advertising supply chain intelligence company DecryptAds has identified 2,116 AI-generated recipe websites operating within the programmatic advertising ecosystem, raising concerns about advertising transparency, publisher verification and the growing volume of low-quality inventory available to advertisers. The research found networks of websites using fabricated author identities, AI-generated content and extensive advertising placements […] More
-
in Deals and IPOs, NewsSalesforce to acquire Braze in $5.66B deal to expand customer engagement business
Salesforce has entered into a definitive agreement to acquire customer engagement platform Braze in a transaction valued at approximately $5.66 billion, expanding its presence in marketing technology and customer communications. The acquisition will bring Braze’s customer engagement capabilities into Salesforce’s broader customer relationship management (CRM) ecosystem. The deal is expected to strengthen Salesforce’s position in […] More