Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsApp Store ecosystem generated $1.4 trillion in 2025
The global App Store ecosystem facilitated $1.4 trillion in developer billings and sales during 2025, marking nearly threefold growth since 2019, according to a new economic study conducted by Analysis Group and released by Apple. The report found that more than 90% of the revenue generated through the App Store ecosystem was earned without developers […] More
-
in Deals and IPOs, NewsLiftoff raises $437 million in US IPO, reaches $3.83B valuation
Mobile advertising and monetization platform Liftoff has gone public, raising $437 million and achieving a market valuation of approximately $3.83 billion. The company priced its offering at $23 per share, above the previously announced range of $20 to $22. A total of 19 million shares were sold, with trading beginning on June 4 under the […] More
-
in News, Trends & ReportsAsia and MENA gaming revenue projected to reach $103.6B by 2030 as player base nears 2 billion
The video game market across Asia and the Middle East and North Africa (MENA) is on track to surpass the $100 billion revenue milestone by the end of the decade, driven by continued growth in emerging markets, rising player spending, and an expanding gamer population. According to Niko Partners’ latest report, video game revenue across […] More